Sexism In Advertising

Sexism and Overt Sexuality in Advertising

Everywhere we look advertisements are telling us what it means to be a desirable woman in order to persuade the insecure consumer to purchase a product that will make her more 'beautiful' by society's standard. Many products are pitched with such sexual imagery that it sets up an unrealistic expectation for women to try to achieve with a wonder product that will make your eye lashes fuller or your breasts bigger and perkier. It is my opinion that these ads are constructed to make us see ourselves through a self conscious perspective thus, instilling in our minds that we need multiple improvements in order to be considered attractive by the opposite sex. The fact that women put aside comfort and
A beautiful, busty blonde woman with a dull and ditzy look on her face advertizing for Wonder Bra, where the caption reads “I cant cook. Who cares?” In this ad I imagine the corporate executive who helped create this particular piece of marketing was thinking that this would appeal to large breasted women who wish to have their breasts sit up high and overflowing out of her brassier in a manner that is most desired by men. The quote on the ad is particularly sexist and reaffirms gender roles because it implies that women should know how to cook. The overall message of the Wonder Bra company is portraying is that women should know how to cook, but if they don't it is excusable only if you are beautiful and have perfectly perky breasts. This article is a clear example of the over-sexualization that has become a normal facet of our society. Women are dehumanized and the value of women in this case has been reduced to a pair of breasts. The fact that this is an acceptable depiction of women clearly shows how advertising is created by men with the purpose of being more appealing to and pleasing