& site selection and proprietary software Research and Development & Product Innovation Mgmnt/HR- extensive front and back of house training to employees Organizational Weaknesses General- Electronic and technology toys Marketing- Children like electronic toys more Finance- Revenue and income decreasing Operations- High labor cost Information- Gave products to competitors & would not develop new products Mgmnt/HR- Focus on customer‚ care less about cost Organizational
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Build-A-Bear Workshop® Fact Sheet Background The Build-A-Bear Workshop® concept started from Founder and Chief Executive Bear Maxine Clark’s desire to re-invent retailing for the 21st century. The idea was a culmination of her years of retail experience and a desire to bring the fun back to shopping‚ the way Maxine remembered it when she was a child. The “light bulb” went off for Maxine when she was on a shopping trip with her young friend‚ Katie‚ who was 10 years old at the time. It was the height
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Case 1 Assignment - Build-A-Bear 1. Give examples of needs‚ wants‚ and demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Needs – Build-A-Bear has in found an untapped niche as a social need‚ affection and self-expression. Buy creating your own personalized friend from start to finish it allows for customers to have affection towards the stuffed animal. The ability to customize the animals
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million bears and had over 400 stores in operation worldwide in Australia‚ Canada‚ Denmark‚ France‚ Germany‚ Japan‚ South Korea‚ The Netherlands‚ Norway‚ the Republic of Ireland‚ Poland‚ Russia‚ Singapore‚ South Africa‚ Sweden‚ Taiwan‚ Thailand‚ the United Kingdom and the United States (including Puerto Rico). While the majority of Build-A-Bear stores are in shopping malls‚ by 2008 the company had opened five stores in Major League Baseball stadiums.[3] In 2006‚ the company acquired The Bear Factory
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1. Give examples of needs‚ wants‚ demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s action? Needs: Build-A-Bear customers are children‚ who have needs of belonging (joining the Build-A-Bear "club.")‚ affection (creating and caring for another being)‚ self-expression (the ability to create a product that reflects elements of the self). Wants: In this case‚ children want a place where they can get a toy
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Q.No.1: Give Examples of needs‚ wants‚ and demands that build A-Bear customers demonstrate‚ Differentiating each of these three concept. Need:Need is the basic element of every human life. These needs were not created by marketers‚ they have the basic part of the human makeup. Build A Bear customers are children and children have a need of entertainment and enjoyment. Build A. Bear provide these need in the form of toy and other children stuff. Without these kind of activity children have no life
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walking into someone’s home or room they can figure out what kind of person they are‚ what their likes and dislikes may be or even their values. Like John McPhee stated in The Pines when he first saw Bill‚ “I had no idea whether he was shy or hostile.”(103). Just as you cannot judge someone by glancing at them you can’t figure out how one person is just by the items in their room. And for the most part this is true you cannot figure out what my values are as you walk in but if you take a closer look
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OF BUILD- BEAR- WORKSHOP ABSTRACT: Build-A-Bear is a toy making company started by Maxine Clark in 1996. She gave preference to customer satisfaction. It is a customer centered organization. It gives personalization to customer by creating a facility of making his own stuffed toy. Many critics posed on her that she took a poor business decision. But now it is the one of the top toy making company. It has won a number of awards what marketing concept worked by the Maxine Clark to emerge Build-A-Bear
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market for hands-on customisation of teddy bears‚ Build-a-Bear has established itself as a market leader. Its success derives from its dynamic retail concept where customers create their own teddy bears from choosing the outer casing of the bear down to stitching it up‚ personalising it along the way. The interactive nature of the process brings out the creativity and individuality of the customer and at the same time‚ allows them to have fun. Build-a-Bear is family oriented and does not restrict the
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The founder of Build a Bear‚ Maxine Clark‚ has researched and understands the market place and the customer needs in the retail business. Build - A- Bear unquestionably creates a value for customers and at the same time builds a strong relationship with them. By knowing her customers‚ their needs‚ and wants she has created satisfied loyal customers and has a large share of the market in the toy business. Build – A – Bear Workshop has a customer driven marketing strategy. The company targets
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