study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part
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1. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for P&G’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so
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Case 2: Procter &Gamble Goes Digital Summary There is one way for P&G to promote its digital marketing company. The study of background color of advertisements online is very important. In addition‚ to research the background color will not influence the budget. P&G wants to save one billion through decreasing the advertisements expense. Nowadays‚ TV ads are not useful than digital ads‚ such as online ads. The goal of P&G is to attract more and more customers online. When customers see P&G ads
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both political legal forced and technological forces are a key factor in determining the mechanics of an industry. First of all‚ political legal factors determine the entry and exit barriers. Thus‚ if they were favorable; an increasing number of companies would set up in such industry and vice versa. For example‚ Pakistan’s manufacturing industry‚ if the political and legal factors are favorable‚ more industries will want to set up in Pakistan. Moreover‚ technological forces are those influences
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all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local Egyptian company Chipsy‚ as well as any other chips producers. Although Chipsy only makes different variations of chips‚ while P&G makes several different products‚ they are direct
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the globe. Also‚ Polar can ride along into adidas’s vast distribution network. Lastly‚ the international name recognition of adidas will help Polar to gain more notoriety and perhaps help them reach outside of their core group of athletes to the larger group of everyday fitness enthusiasts. 2. Pros:  Polar name recognition and visibility will increase with sales in the adidas stores and the adidas distribution network  Complementary products can increase sales of both adidas
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Eli Lilly is a leading company in the US and throughout the world‚ and they’ve had to adapt to the trends that come as a result of globalization including moving operations overseas and capitalizing on advantages present in other markets. The company has done well in this department‚ as their products are available in over 130 countries. One of their large successes stories was creating a joint-venture with the leading Indian pharmaceutical provider Ranbaxy. The two companies originally had very
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The first strategy that Staples should implement is to joint venture with a number of small businesses. Staples already sells existing small business products such as office supplies‚ cleaning supplies‚ and breakroom supplies. Staples also has a small business network‚ where users can receive practical advice from industry experts and peers who share their stories‚ their successes‚ and their obstacles. However‚ a physical merger with small business entities would be a strategic approach that would
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External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having a stable
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Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers
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