Case 1: Pelican Stores Pelican stores‚ a division of National Clothing‚ is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named “data pelican stores. The propriety card method of payment refers to charges
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Problem set 3 Crystal Yu 1. Do problem 4.8 and 4.9 page 149 (2 points) You need to show your work to get credit. 4.8 Does it take more time to be removed from an email list than it used to take? A study of 100 large online retailers revealed the following: Need Three Or More Clicks to Be Removed Year Yes No Total 2009 39 61 100 2008 7 93 100 46 154 200 a. Give an example of a simple event Need less
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most successful retailers in America is the small town oriented Dollar General Store. The value and convenience offered by Dollar General Store focuses mostly on low‚ middle and fixed income families in rural areas that are not normally served by larger retailers. The current programs used by Dollar General Store helps to bring the consumable basics to their customers at a low price. Dollar General Store Introduction The mission of Dollar General Store to their “customers is a better life”
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Memorandum To: Pelican Stores Management From: Ashley N. Earl Date: September 10‚ 2007 Re: July Coupon Promotion Results – Specific Descriptive Statistics Coupon Promotion Results As a follow up to my previous memorandum‚ I have prepared specific descriptive statistics regarding the results of the previous coupon promotion period throughout the month of July. These descriptive statistics such as the relationship between net sales and descriptive statistics on net sales
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Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu‚ Ka-wai; g1Vag Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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data. From its inception in 1996 until recently‚ The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus‚ and so long as TFC had no significant competition in terms of the fashion-specific content it offered‚ this “something for everyone” approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice‚ and
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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three years before as well as three years after the inaugural date of the hypermarket. Also using GIS‚ we corroborated the decline in the number of sundry shops within the surrounding housing estates with the residing addresses of the surveyed customers of the hypermarkets. The results obtained confirmed that the operation of hypermarkets does contribute to the decline in the number of sundry shops and the degree of the
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tastier‚ fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2) Size and Growth; With the emergence of these sub-markets and niche markets‚ McDonalds started losing market share. It now had to share its fast-food mass market
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Men’s Fashion Men’s Fashion of the 21st century has drastically changed since the Renaissance era. In today’s fashion you would never see men wearing what they wore in the Renaissance era. Some of the designs have carried over to our time‚ but not very many. The details they would have put on clothing during the Renaissance era‚ are different from the details they would have put on clothing today. Such as the doublet‚ the poor point evolved in the fifteenth century into the doublet The doublet
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