case case Continental Airlines: One Company’s Flight to Success In the last decade‚ Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy‚ realized diminished performance culminating in a $613 million loss in 1994‚ and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years‚ employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases in
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THE STUDY Employee morale Employee morale describes the overall outlook‚ attitude‚ satisfaction‚ and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important needs at work‚ employee morale is positive or high. If employees are negative and unhappy about their workplace and feel unappreciated and as if they cannot satisfy their goals and needs‚ employee morale is negative or low. Employee morale is defined
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Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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Management Changes Affects Employee Morale As the world changes‚ many organization may create changes to their company structure in order to remain successful and look good amongst shareholders. These organizational changes may be beneficial for the company overall. However‚ it may affect the remaining employee’s morale. Some organizations changes such as layoffs‚ reduce work hours‚ a stagnate in benefits increases and rewards may result in management trying to figure out a way to motivate and gain
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Organizational Change: Establish new terms and conditions for employment and make structural changes to run with a smaller team. Once the strategic direction of the business is set‚ the team needs to be shaped to implement the plan. * Cost Containment Initiative: Focus on cost reductions‚ quality improvements and increasing revenues. The focal point is the core business processes and indentifying opportunities to operate more efficiently while increasing revenues. Q2: * Employee involvement
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Continental Airlines Memo To: Lawrence Kellner From: Date: Re: The purpose of this memorandum is to address the profitability issues at Continental Airlines and to estimate the costs for 2009 to forecast the future outlook of the company. To address these issues‚ I used regression analysis to observe what effect the 11% reduction in flying capacity would have on the firm’s future operating costs. I also used the results from the regression analysis to verify the costs that‚ if reduced
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Continental airlines case The biggest challenge that the continental Airlines is grappling with is with regards to their operational efficiency. Their previous decision of oursourcing key functions like reservations‚ payroll and EDS were causing a delay in flow of information thus hindering data based decision making in the company. Most decision thus were being made not by what data said but by the “hunch” or “intuition” which often proved wrong. Lack of real time data‚ complex system of booking
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Organisational Culture Culture According to Kroeber and Kluckholn (1952) culture consists of patterns‚ explicit and implicit‚ of and for behaviour acquired and transmitted by symbols‚ constituting the distinctive achievement of human groups‚ including their embodiment in artifacts. Sinha (2000) suggests that “Culture consists of totality of assumptions‚ beliefs‚ values‚ social systems and institutions‚ physical artifacts and behaviour of people‚ reflecting their desire to maintain continuity
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feasibility of a system solution and to identify the general kinds of system solution that appear appropriate. Analyzes users’ business requirements in detail and‚ where appropriate‚ prepares functional specifications1 for a proposed new (or changed) system.2 Assists and guides prospective users of a proposed new or changed system in: a) quantifying the benefits of having the system (or the penalties for not having it)‚ and b) assessing the impact of the system on their organization and on the operation of
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of attitudes. Each employee has attitudes that range over the entire spectrum of human behavior. All managers have a constant concern for the morale of the group‚ which they lead. However‚ considerable confusion prevails over the use of the term morale because of variation in defining characteristics of the term. In certain cases job satisfaction and morale is considered as individual concern; in other cases job satisfaction is considered as individual phenomenon and morale as group phenomenon
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