A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
Premium Tata Motors Automotive industry Automobile
CRJ: 104-2002 Assignment #1 No matter the model neither one would be 100% satisfying‚ but after learning about some of the pros and cons of both the models I believe the due process model should be adopted as the sole basis of the criminal justice system in the U.S. The Due process should be the sole basis of the criminal justice system because it shows the true meaning of innocent until proven guilty in our society today. This “method or process” was created to help wing out those who are willing
Premium Crime Law Criminal justice
the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement likely to be more influential than word of mouth? Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning? Q5. (b) What is market Segmentation? How is the practice
Premium Marketing
brands like GM‚ Ford‚ Honda‚ Toyota‚ VW‚ BMW etc. In the traditional auto industry‚ consumer power is relatively high‚ given relatively low switching costs and a vast choice of relatively substitutable products. Many components of the automobile can be sourced from different suppliers which maintains competitive input pricing. However‚ the electric vehicle (EV) industry demonstrates a different type of dynamic. Consumer power is middling‚ due to slightly higher switching costs and the limited selection
Premium Electric car Tesla Motors Tesla Roadster
Social Process Social Process The social process theory draws the conclusion that criminals were raised in an environment that forms them to make unlawful decisions. People are influenced by what they are taught and their surroundings such as where they were raised‚ their guardians‚ and people they associated with. Individual’s actions and thought process will be based on what their first instinct is and their first instinct will be what they know best. For example‚ if a boy is raised
Premium Criminology Sociology Crime
firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnold‚ Price & Zinkhan‚ 2002). That means only gaining a comprehensive understanding of consumer behavior can meet the firm¡¯s marketing goals. According to Solomon (1999)‚ most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer decision-making unit‚ family are most
Premium Decision making Decision theory Decision making software
Developing Imagery with Metaphors and Personification in The Kite Runner Sometimes an author will omit the word like or as when making a comparison. For example‚ in Chapter 4 Amir says‚ “Words were secret doorways and I held all the keys” (Hosseini 30). This kind of comparison is called a metaphor. An author can also create imagery through personification‚ or giving non-living object human characteristics. For example‚ Amir says‚ “Seconds plodded by‚ each separated from the next by an eternity”
Premium Khaled Hosseini Parenthetical referencing Bibliography
Explain how consumers form evaluations of brands. Show how marketers seek to influence this process using examples from the marketing activities of an organisation of your choice Introduction Evaluation is the process of judging or determining whether an activity or product meet a specified criteria. According to Cambridge Advanced Learner’s Dictionary‚ to evaluate is ‘to judge or calculate the quality‚ importance‚ amount or value of something. When consumers evaluate a brand‚ they are trying
Premium Maslow's hierarchy of needs Marketing
Rice‚ BBA University of Cincinnati College of Business Administration Spring 1990 TABLE INDUSTRY AND BUSINESS ENVIRONMENT CONTENTS Trends Affecting the Industry.........................1 Current State of the Industry.........................3 The Legal Environment.................................4 Industry Problems.....................................4 Franchise Opportunities...............................6 Current Trends........................................6 New Technology...........
Premium Automotive industry Volkswagen Group Average
Market Segmentation The market for Luxury watches consists of buyers‚ and Buyers differ according to their wants‚ resources‚ locations‚ buying attitudes‚ and buying practices. Because these buyers have unique needs and wants‚ each buyer is potentially a separate market. Therefore it is extremely essential for a marketer to analyze the segment in which it needs to compete. A seller might design a separate marketing program for each buyer. The luxury watches market can also be segmented in a similar
Premium Watch Marketing Brand