Mode of study: Internal Tuition pattern summary: This unit does not have a fieldwork component. Credit Value: 25.0 Pre-‐requisite units: 9807 (﴾v.0)﴿ Marketing Research 200 or any previous version Co-‐requisite units: Nil Anti-‐requisite units: Nil Result type: Grade/Mark Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details. Unit coordinator:
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Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013
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ETHICS IN CONSULTING Ethics is not just a vague theory but a working concept that can have an important and real effect on your consulting practice. Ethics is not simply a matter of obeying the law; it goes much beyond this. You will also see that the ethical problem is not simple‚ and yet it is one you will face frequently during your work as a consultant. Ethics defined Ethics are about moral evaluations of decisions as to whether they are right or wrong on the basis of socially/culturally
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Case Study 2 -How Low Will You Go? [pic] Name: Jiahao Zhong Student ID: 15440031 Tutor: Mr. Rex Walsh Campus: Sydney Table of content 1. Utilitarianism …………………………………………………..……2 2. Virtue ethics ………………………………………………………....4 3. Libertarianism……………………………………………………….5 4. Deontological …………………………………………………… …..9 5. Conclusion…………………………………………………10 6. Reference…………………………………………………..11 [pic]Diagram 1 (shows some basic information for the case study) Utilitarianism:
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Notes for Marketing Lesson 1 MARKETING FOR CONSUMERS‚ FIRMS AN SOCIETY Marketing provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers. It encourages research and innovation – the development and spread of new ideas‚ goods and services. Marketing is both a set of activities performed by organizations (micro) and a social process (macro). Aim of marketing is to identify customers’ needs and meet these
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) Books Ethics and Mgmt by Hosmer Business Ethics by Shekher Business Ethics by Chakrobarthy (Oxford publication) Sy l la b us 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Evolution of thought of ethics in business Culture & ethics Overview of ethics value system‚ attitudes‚ beliefs and life patterns Social‚ economical values & responsibilities Trusteeship Management- Gandhian philosophy of wealth management Ethics and Indian management Basic framework of normative ethics Ethics and decision
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to affect the publics and forces in their marketing environments. As a marketing manager‚ what are some ways that you might proactively influence your marketing environment? 4- In designing the advertising for a bottled water product‚ which would you find more helpful: information about consumer demographics or consumer lifestyles? Give examples of how you would use each type of information. 5- The marketer must identify steps in target marketing. Briefly discuss each step ? 6- . List
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SECTION IV. MARKETING STRATEGY Promotion Promotional Strategy: The promotional strategy will depend on the four elements of the promotional mix. According to Lamb‚ et al.‚ (2012)‚ a company’s promotional strategy is their use of the elements of promotion: advertising‚ public relations‚ personal selling‚ and sales promotion. (p. 249). The prototype will be marketed to persuade and convince consumers of the advantage of purchasing the new product from Levis Strauss. Levis Strauss will advertise
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I. Executive Summary Smart Q is an academic assistance company that based in Sungai Dua‚ Penang since the year of 2012. Smart Q is owned by local retired lecturer‚ Prof. Tee Tan Ong with the help of others retired lecturer. In the year of 2012‚ the owner had decided to invest and start his academic assistant business due to opportunity in the market such as students even lecturers from high education institute need assistance in collecting data and grammar checking to complete their research project
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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