Ferdinand Porsche[2] (3 September 1875 – 30 January 1951) was an Austrian-German automotive engineer and honorary Doctor of Engineering. He was best known for creating the first hybrid vehicle (gasoline-electric)‚ the Volkswagen Beetle‚ and the Mercedes-Benz SS/SSK‚ as well as the first of many Porsche automobiles. Porsche designed the 1923 Benz Tropfenwagen‚ which was the first race car with mid-engine‚ rear-wheel drive layout. Known in business circles as the "great engineer"‚[3] he made a number
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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fit the need? Will he recommend or criticize? • The competitors Who are they: direct or indirect‚ actual or potential What are they: size‚ market position (leader‚ challenger‚ specialist) What are their resources and positioning (4Ps) • The distributors State: concentrated or spread out Profile: generalists‚ specialists Strategies: differentiation (from others)‚ own brands The marketing diagnosis: the SWOT analysis • Opportunities & Threats:
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Use information from page 1 to page 3. 2. What was Lopdrup’s positioning strategy when he took over in 2004 (you may also approach this question discussing its target customer‚ benefits promised‚ and its competitive frame starting 2004)? How were the 4P changed to support the new positioning? Were these efforts working? ---- Use information under section “2004: Invigorating the rand and Business” 3. Should Lopdrup make Experiential the target segment and modify Red Lobster’s positioning accordingly
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Internal determinants 7 2.3.2 External determinants 12 Chapter 3 Overview of current automotive industry in the UK 17 3.1 Over view of 5 key players in Automobile industry in the UK 17 3.1.1 BMW 17 3.1.2 Daimler-Chrysler AG 19 3.1.3 Renault 20 3.1.4 Volkswagen Group 22 3.1.5 Peugeot 23 3.2 Overview UK economy and development of Automobile industry in the UK 25 3.2.1 UK GDP 25 3.2.2 Rate of unemployment 26 3.2.3 Actual and forecast Car sales in UK 26 3.2.4 Rate of Inflation in the UK 28 Chapter 4 Methodologies
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Consumer Behaviour in Automobile Purchasing What is Consumer Behaviour? Consumer behaviour can be defined as the acts of consumers directly involved in obtaining‚ using and disposing of economic goods and services‚ including the decision process that precede and determine their acts. The study of how and why people purchase goods and services is termed consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the
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Introduction Since the invention of the automobile in 1886‚ one of the triumphs of the modern industrial age‚ the world’s top five automakers have had just over a century to achieve their current level of technologies. Hyundai Motor Company’s corporate history is much shorter. Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967[1]. With the assistance of Ford Motor company‚ Hyundai Motor Company’s first model‚ the
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Pilipino Program (4Ps) 4Ps is a poverty reduction strategy that provides grants to extremely poor households to improve their health‚ nutrition and education particularly of children aged 0-14. It has dual objectives namely; Social Assistance – to provide cash assistance to the poor‚ to alleviate their needs (short term poverty alleviation) and Social Development – to break the intergenerational cycle of poverty through investments in human capital (nutrition‚ health and education. 4Ps is patterned after
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Competitor’s Price Offering Competitor’s Price comparison 1. (Cars) Hyundai | I30(21450$) | Gets (14680$) | Accent (16800$) | Avante/Elantra (21000$) | Sonata NF/YF (22-25400$) | Genesis | Equus | Volkswagen | | Polo (17-24000$) | Golf (25-27000$) | Jetta (27000$) | Passat (34-54000$) | | Phaeton (87000$) | Skoda | | | Fabia (18-22000$) | | Octavia (25-34800$) | | | Mercedes Benz | | | | | C-class (37-45000$) | E-class (49-70000$) | S-class (80-110000$) | Nissan | | | Tiida
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Summary 1 | INTRODUCTION .......................................................................................................... 2 2 | PRESENTATION OF THE GROUP...................................................................................... 2 The company’s history ..................................................................................................... 2 Present situation | Porsche in numbers.............................................................................. 3
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