[pic] The World Airline Industry A European Perspective (Case Study) MCS-M-160 International Strategy Student Name: Siyuan Li Student ID: 2800712 Unit Coordinator: Robin John Question 1 Through PESTEL analysis‚ identify the major external environmental drives influencing the airline industry. Since the end of the case (2003)‚ to what extent have these driving force changed? Question 4 Analysis the business model of the low cost airline‚ discuss
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Managing Operations (BSS601-6) Case Study Topic for Assignment 1 Ryanair Ryanair is today one of Europe’s largest and most successful low-cost airlines (LCAs). Operating its low-fare‚ no-frills formula‚ its over 1000 employees and growing fleet of Boeing 737 aircraft provide services between over 30 cities around Europe. Operating from its Dublin headquarters‚ it carries around six million passengers every year. But Ryanair was not always so successful. Entering the market in early 1985
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Introduction British Airways PLC Flying an extensive route network of more than 300 different destinations in more than 70 countries‚ with nearly 250 aircrafts in service‚ British Airways is today the largest airline in the UK and the leader in terms of transatlantic flights globally. They are a group mainly based in Heathrow Airport‚ London Gatwick and Manchester‚ where they operate international & domestic scheduled air services for carriage of passengers‚ freight & mail. In addition‚
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INTRODUCTION Background in Brief Ryanair was established by the Ryan family with a staff of 25. Its first route was launched in 1985 with a 15-seat aircraft ferrying passengers between Waterford in Ireland and London. In 1986‚ Ryanair launched its route from Dublin to London to challenge British Airways and Aer Lingus‚ the two dominant airline carriers on that route‚ by offering fares at lower prices. With two routes in operation‚ Ryanair carried 82‚000 passengers in its first full year of
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Airlines cut capacity. Business Travel World. p8‚ Available from: Business Source Complete [Accessed 12th February 2009]. Calder‚ S.‚ 2006. No frills : the truth behind the low-cost revolution in the skies. 2nd ed. London : Virgin. Citywire‚ 2009. Easyjet expects to make a profit as revenues leap. London: Available from: http://www.citywire.co.uk/Adviser/-/news/market-and-shares/content.aspx?ID=326999 [Accessed 12th January 2009]. Civil Aviation Authority‚ 2007. Air Services at UK Regional Airports
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the right 4Ps is needed‚ The price of Wii is very reasonable‚ promotions comes along with different stores all around the world and the new generation of Wii will be in compete with other products like Xbox one and Ps4.Nintendo is employing the right marketing mix strategies. 4. Wii can develop new upgrades‚ technology that no other competitors have yet to bring out to the gamers‚ maybe a goggle where you can wear it and you feel like you’re in the game. Wii can also focus on the 4Ps‚ firstly
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materials and product demonstrations. Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich. Discounted prices e.g. Budget airline such as EasyJet and Ryanair‚ e-mail their customers with the latest low-price deals once new flights are released‚ or additional destinations are announced. Joint promotions between brands owned by a company‚ or with another company’s brands. For example fast
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Outsourcing Contents What is Outsourcing? 3 Advantages of Outsourcing 3 Disadvantages of Outsourcing 3 Types of Outsourcing 4 Outsourcing for e-Business 5 Real Companies 6 Conclusion 6 Bibliography / References 7 What is Outsourcing? Outsourcing‚ sometimes called offshoring‚ is the act of a company contracting another company to provide or generate services that could be done by the employees of the company. The main reason to do this is because most of the time is cheaper
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unhappy with the lack of power they have over various factors like pricing. If they are successful there will be a change in the level of current competition and therefore in market structure. British airways current competitors are considered to be; Easyjet‚ Ryanair‚ Virgin Express‚ American airlines British Midlands (BMI)‚ and Royal Dutch airlines (KLM). BA which used to call itself the worlds favourite airline has been out-manoeuvred by smaller airlines in fiercely competitive budget flight sector
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introduces a new product. It is a headset called Razer Tiamat 7.1. In this report I will introduce this product in detail with relating concepts of segmenting‚ targeting‚ positioning strategies in Razer. I will also analyze this product by explain 4Ps (Product‚ price‚ place‚ promotion) and 4Cs (Customer‚ cost‚ convenience‚ communication). Segmentation Strategy In order to build better relationships with right customers‚ Razer divides the market into a clear segmentation and focus on their particular
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