KFC in India Case Study Assignment (Ethical Issue) Abstract The case highlights the ethical issues involved in Kentucky Fried Chicken’s (KFC) business operations in India. KFC entered India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC’s chickens did not adhere to the Prevention of Food Adulteration Act‚ 1954. Chickens contained nearly three times more monosodium glutamate (popularly known as MSG‚ a flavor enhancing ingredient) as allowed
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KFC and the Global Fast-Food Industry in 2003-2004 Course: MGT 710 [pic] 1. Executive Summary This paper analyzes the market situation of the major U.S. fast-food firms in Latin America in 2004 from the perspective of the KFC Corporation. By analyzing political‚ economic‚ cultural‚ logistical‚ and competitive forces‚ a potential strategy for KFC to successfully establish a strong position in Central and South America is proposed. Through a thorough analysis‚ it was determined that KFC
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competed successfully. Table Of Content; Executive Summary ………………………………………………………….. 04 History of KFC ……………………………………………………………… 05 Vision ……………………………………………………………………….. .05 Mission……………………………………………………………………….. 06 Objective of KFC …………………………………………………………….06 Values of KFC. …….……………………………………………………….. .06 KFCs Product………………………………………………………………… 07 KFC SWOT Analysis ………………………………………………………. .08 Marketing Strategy ………………………………………………………….. 09 Analysis & Recommendations ……………………………………………………
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Thanks to cultural differences and Social Background influences‚ KFC in China faces challenges: it needs to establish a new management style. The KFC must develop the new management style to match up Chinese habit. For example accept the commission in China is the normal phenomenon but in the West was not. The KFC must to understand the different habitual behavior in China and try to adapt it. The different management style will make a lot of conflict. Some times will make the company lost the market
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KFC Corporation v. Marion-Kay Company‚ Inc. 620 F.Supp. 1160‚ Web 1985 U.S. Dist. Lexis 14766 The Kentucky Fried Chicken Corporation (KFC) is the franchisor of KFC restaurants. KFC’s registered trademarks and service marks include “Kentucky Fried Chicken‚” “It’s Finger Lickin’ Good‚” and the portrait of Colonel Harlan Sanders. KFC grants licenses to its franchisees to use these marks in connection with the preparations and sale of “Original Recipe Kentucky Fried Chicken.” Original Recipe Kentucky
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food companies around the world. KFC is one of the most famous brands in the global fast food industry. KFC stands for Kentucky Fried Chicken that was founded by Colonel Harland Sanders in 1955 with only $105 ("Colonel Sanders & Kentucky Fried Chicken"‚ n.d. ). At the beginning‚ KFC specialized in Original Recipe fried chicken that known as Colonel’s secret recipe. It blends of 11 herbs and spices and completes by using the basic cooking technique. Today‚ KFC expands their products variedly to
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SERVICE QUALITY PERCEPTIONS IN FAST-FOOD RESTAURANTS IN PAKISTAN Abstract People spend regularly on food items throughout the world and they prefer different tastes as in their cultures‚ the people of south Asia usually love spicy foods but many fast food and Chinese restaurants have also developed their business in the region providing high quality foods and developing their brands in the region. There are many fast food restaurants in Pakistan facilitating their customers with variety of
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IMPACT OF GLOBALIZATION IN HIGHER EDUCATION Globalization is a phenomenon which has become common and already attracted broad attention in the world in recent years. It offers extensive opportunities for every country in the world to develop their economy‚ improve their regime‚ enrich their culture‚ and update their technology and so forth. Education is undergoing constant changes under the effects of globalization. The effects of globalization on education bring rapid developments in technology
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C O N T E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and
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Demographic profile of respondents Table 1 Demographic profile of respondents Sex (n=45) Age (n=45) Education (n=45) Male 51.1% Female 48.9% 60 years 6.7% Uneducated 4.4% Primary‚ middle‚ high school graduate 6.7% Collage graduate 13.3% University graduate 53.3% Advanced degree 22.2% Monthly income (n=45) Length of Beijing (n=45) 10001 6.7% >50000 2.2% 10 years 8.9% >20 years 37.8% N stand for number
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