American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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marketing mix plays a vital role. A proper and carefully evaluated mix of these elements enables the marketer in achieving a consensus between the expectations of the target customers and the organizational objectives. Elements of Marketing Mix The 4Ps known as the marketing mix elements are the product‚ place‚ price‚ and promotion. Product is something that can be presented to a marketplace for awareness‚ acquirement‚ consumption‚ or use that may satisfy a need or want. It consists of ideas‚ persons
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This exercise examines the issue of McDonald’s business within the Chinese market‚ with an emphasis on the application of strategy‚ management and marketing theories. 1. Introduction McDonalds is the world’s largest chain of hamburger restaurants‚ currently it serves around 68 million customers per day in 119 countries. One of the countries that it has moved to more recently is China; it opened its first restaurant in Shenzhen in 1990. This report will explore the various aspects associated with
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introduce The historic context of McDonald. 2· To analyze the basic types of strategic McDonald adopted in China. 3· To understand the pricing and distribution politics of McDonald in China. 4 ·To compare the marketing strategy of McDonald with KFC ’s in China. 5· To analyze Why does McDonald choose the different marketing strategy? And what market environment is McDonald in China facing. 1.3 Statement of issues to be investigated In order to know the marketing strategies of McDonald. ►At
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Drive -Through Tips for China: STRATEGY OF McDonald’s CORP Summary McDonald opened its first restaurants in china in 1990 but it’s been facing stiff competition from KFC. The Chinese restaurants industry comprises of indigenous firm and Multi nationals firms such as KFC and McDonald but KFC possess the largest Market share with 1600 store across the country. The cases focus on the strategy of MacDonald in trying to improve and increase the market share in China. The strategy employed by
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The following is marketing environment analysis. • Stage of identify target customers and targeting marketing strategy is the next parts. • Then the choice of product position is mentioned. • Last of the report is the plan to develop 4P’ program. Abstract I. Introduction II. Marketing plan 1. Marketing environment analysis 2. Target customers 2.1 Target customers in consumer market 2.2 Target customers in business
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reality. EXECUTIVE SUMMARY This report focus on KFC focused on its marketing strategies‚ its marketing environment‚ demographic factors and marketing factors. The report is designed to provide details on how KFC has implemented the marketing mix to its brand and how it can be improved. Additionally this report includes a research which gave insights regarding KFC. With the development of world economy‚ KFC will surely face many new competitors in the future. Simultaneously‚
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| | | | | | AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE: September 6‚ 2011 SUBJECT: AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times
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customers‚ the reason being distinct dietary habits and food preferences of Indian consumers. After 1990 when government of India came up with economic reforms that liberalized policies of foreign investments‚ established western fast food chains like KFC and PIZZA HUT rushed to the Indian market but McDonald spent about six years analysing the market before entering India. During the analysis phase McDonald first categorized its various Opportunities‚ threats‚ strengths & weaknesses in Indian market
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in fast food industry and it is successful for its own special business model. I will analyze the market mix and SWOT of McDonald to show that why McDonald is successful. McDonald’s has its own business model and now I will analysis the 4Ps of the McDonald. The 4Ps are the promotion‚ place‚ price and product. The product of McDonald is that in the saturation stage and it experienced the maturity stage to the saturation. It needs to develop new product to keep its situation in the market and some products
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