The Analysis and Comparison of IKEA’s ‘bricks’ and ‘clicks’ Operation by 4Ps 1. The background of IKEA IKEA has been founded by Ingvar Kamprad in 1943. After more than 60 years of vigorous development IKEA has become the world’s leading multinational company and is the world’s largest company of household goods and retail (Kling & Goteman‚ 2003). On February in 2010 IKEA has 313 large stores in 37 countries and areas in the world. The annual printing volume of IKEA catalog is up to one hundred
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equilibrium price‚ we simply add the condition that quantity demanded equals quantity supplied in equilibrium: QD = QS = QE Demand Function 5P=-Q+46 Supply Function 4P=Q+8 QD =-5P+46 QS=4P-8 WN1 To work out equilibrium price and quantity we equate the equations -5P+46=4P-8 -5P-4P=-8-46 -9P=-54 P=6 Substituting the P value in 5P=-Q+46 so‚ 5x6=-Q+46 Q=16 So
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Rural shop audit – A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer
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orbit thus releasing more energy and waves of shorter wavelengths. 3. a. Draw the energy-level diagram and write the electronic configuration for zirconium (element 40). (3 marks) Energy-level diagram for zirconium is drawn below: 4d 5s 4p 3d 4s 3p 3s 2p 2s 1s Electronic configuration for zirconium is given below: 1s2 2s2 2p6 3s2 3p6 4s2 3d10 4p6 5s2 4d2 b. Use the diagram to explain why the Zr4+ ion exists. (2 marks) When the outer orbitals are
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(10%) 2. Conduct SWOT analysis on Rayovac (Tip: take into consideration the macro and micro conditions reported in the case). After completing SWOT analysis and as a marketing analyst‚ any particular recommendations could you make? (Tip: think of the 4Ps) (10%) 3. Did Rayovac follow product development‚ market development‚ market penetration or diversification? Why? Did it follow cost leadership or differentiation strategy? Why? (10%) 4. Could you consider Rayovac a product‚ sales or marketing oriented
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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society. They launched a campaign named ‘Annual Kalurghat Health Camp’ to provide free health care facilities to people around Chittagong since 2007. In November 16‚ 2007 Unilever announced ‘Pepsodent-Bangladesh Dental Society Oral Health Day’. Lifebuoy worked with NGOs‚ governments and other companies to introduce the ‘Global Handwashing Day’‚ launched on 15th October 2008 in many countries including Bangladesh. They created Pepsodent Dentibus for giving free expert advice and dental checkup
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more to produce Pepsi and the profit margin will decrease unless the price to the consumer goes up 2. a. Analyze the following demand and supply equations. What is market equilibrium price? What is market equilibrium quantity? Demand: Qd = 100 – 4P Supply: Qs = 10 + 6P - Market equilibrium price is the state in which the market supply and demand is at balance eand as a result prices become stable. Equilibrium quantity is equals the quantity demanded and quantity supplied. In a market graph‚
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Modern bread b.Home care brands:- 1.Active Wheel 2.Cif 3. Domex 4. Comfort fabric softners 5.Rin 6.Sunlight 7.Surf Excel 8.Vim 9. Pepsodent 10.Close Up 11.Pureit c.Personal Care brands:- 1.Hamam 2.Lux 3.Breeze 4.Vaseline 5.Lifebuoy 6.Ponds 7.Fair and Lovely 8.Sunsilk 9.Liril 10.Pears 11.Clinic Plus 12.Lakme 13.Axe 14.Aviance 15.LEVER Ayush Therapy 16.Dove 17.Rexona Q4. Identify the parameters related with the product. Ans:- Parameters related to Surf Excel are:-
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revolution in the attitude of Indian women‚ with much more liberalisation coming in. This was a time when the Indian woman was aware of herself. HLL already had a major presence in the Home & Personal Care’ sector with products like Liril‚ Pears‚ Lifebuoy‚ Rexona‚ et al. Dove’ was introduced into the Indian market‚ targeted at women who were now recognising that beauty is "not just how you look‚ but more about how you feel". The target segment for the research would be generally women in the upper-middle
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