Marketing Strategy & communication Group 1 - Project work (Dove Men) [pic] • Dove is a personal care brand owned by Unilever • Dove products are manufactured in the Netherlands‚ United States‚ Argentina‚ Germany‚ Ireland‚ Australia‚ Canada and Brazil. • sold in more than 35 countries • The new Dove Men+Care collection includes: Deodorants: o DOVE MEN+CARE CLEAN COMFORT DEODORANT SPRAY o DOVE MEN+CARE COOL FRESH DEODORANT SPRAY o DOVE
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BTEC Level 4- HND in Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of
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1- Ben & jerry’s mission statement consists of three dimensions which are product‚ economic and social. • Product: to make‚ distribute‚ and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. • Economic: to operate the company on a sound financial basis of profitable growth‚ increasing value for our shareholders‚ and creating career opportunities and financial rewards for our employees
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following key marketing research topics: Introduction and background of the company you have selected for the survey. Apply the 4Ps to define the management-decision problem and the corresponding marketing research problem (see Chapter 2). Develop Research Questions and Hypotheses based on the 4Ps (see Chapter 2). Develop two or more questionnaires for each of the 4Ps so that you could find some answers to your Research Questions and Hypotheses (see Chapter 11). Include demographics and identification
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Sir Thomas Lipton in 1898 at the age of forty-eight.[1] The Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions‚ starting with the purchase of the United States and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business from Allied Suppliers. In 1991‚ Unilever created a first joint venture with PepsiCo‚ the Pepsi Lipton Partnership‚ for the marketing of ready to drink (bottled and
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- ---- r --- .’ S ~‚ 504-009-1 D "’he BusIness School ~or the v Vorld • Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers • Overall winner of the 2008 European Case Clearing House Awards • Winner of a 2007 European Case Clearing House Award in the category "Marketing" • Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category "Marketing" 04/2008-5188 This case was prepared by Pedro Pacheco
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{text:list-item} Market……………………………………………………….9 Page 10.Pyramid Base………………………………………………11 Page 11.{text:list-item} {text:list-item} {text:list-item} 12.Michal Porter’s five forces………………………………...12 Page Introduction Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company‚ with leadership in home and personal care products and Food & Beverages. HU:’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians
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chances are that our products are a familiar part of your daily routine. Every day‚ around the world‚ people reach for Unilever products. Unilever Today Our brands are trusted everywhere and‚ by listening to the people who buy them‚ we’ve grown into one of the world’s most successful consumer goods companies. In fact‚ 150 million times a day‚ someone somewhere chooses a Unilever product. Look in your fridge‚ or on the bathroom shelf‚ and you’re bound to see one of our well-known brands. We create
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Dove: The Evolution of A Brand Case Study Before Unilever transformed Dove into an iconic Masterbrand‚ it was a functional‚ recognizable brand. In order to market a new product to consumers‚ Dove had a competitive advantage. Introduced as a revolutionary form of soap‚ Dove swept the market in 1957 when it launched its beauty bar‚ a new formula. The beauty bar removed Dove from the cognition given to a regular bar of soap. It was not ordinary soap‚ which was now “old-fashioned”; it was a
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Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15‚ 2012 SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life
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