CHAPTER 2 Review of Related Literature and Studies Local Literature According to Samie Lim‚ from the article of Business Today (Feb. 18‚ 2008) Franchising is considered a powerful tool for economic development. It creates thousands of enterprises as well as millions of jobs. It also helps fuel the growth of entrepreneurship. Samie Lim‚ chairman emeritus of the Philippine of the franchise Association and also a chairman of francorp Philippines‚ shares that here are three major reasons why franchising
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Competitive Advance of Nations Taiwan has been ranked 6th in “World Competitiveness Report” published on April 13‚ 2011. Taiwan has an intellectual advantage; in this country about 43.7% of the workforce is higher educated (graduate from college and university everywhere in the world). Taiwan workforce represents about 10 million people‚ accounting for 48% of the total population. Every year 320 thousand students are graduated from college and university‚ which make sufficient workforce supply
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airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. ▪ 1967: Kelleher filled papers to incorporate the new airlines and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio – 4
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STORE LAYOUT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOUR AT CONVENIENCE STORES IN KWA MASHU By Tshepo Peter Tlapana (National Diploma: Marketing; B. Tech: Marketing) Dissertation submitted in partial fulfillment of the requirement for the Masters Degree in Technology (Marketing) Marketing‚ Retail and Public Relations Department‚ Durban University of Technology ____________________________ APPROVED FOR FINAL SUBMISSION AUGUST 2009 _________________ _______________
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The Camel: How it has Adapted Organisms exist in many environments‚ some are arid‚ some flooded‚ some are basic‚ some acidic‚ some are hot‚ and some are cool. Regardless of the conditions‚ animals have adapted themselves to survive in their surroundings. One of the main ecosystems that is classed as an extreme environment is the desert ecosystem. A classic example of a desert is the Sahara. Aridity is a characteristic shared amongst all deserts. As reported by Smith (2013)‚ the reason most deserts
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A PEST analysis (also sometimes called STEP‚ STEEP or PESTLE analysis) looks at the external business environment. In fact‚ it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political‚ Economic‚ Sociocultural and Technological. (Technological factors in this case‚ include ecological and environmental aspects - the second E in STEEP and PESTLE‚ while the L in PESTLE stands for legal). The analysis
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1) A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? In order to be response‚ a store has to make a selection between holding large inventory or frequent orders & frequent delivery routes. With holding large inventory‚ risks would be: risk of unsold products; inventory costs (in terms of money)
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1. In order for a convenience store chain to be responsive‚ which mean providing customer with what they need‚ when they need it and where they need it‚ some different ways to do are: a) Have large inventory in terms of quantity‚ variety and quick replenishment in order to be able to respond quickly to customer demand Risk associated: high cost: warehouse‚ transportation high Implied Demand Uncertainty: little time to react‚ risk of inventory that cannot be sold b) Provide highly innovative
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CASE STUDY: 7- Eleven: Strategies for Success NEW YORK -- Jim Keyes‚ president and CEO of 7-Eleven Inc.‚ spoke at Merrill Lynch’s Retailing Leaders: Household Products and Cosmetics Conference in New York on Wednesday‚ highlighting the company’s successful transformation of its business model. "We are transforming dramatically what was a good business into what we believe can be a great business with growth opportunities‚ now that we’ve fixed the business model to be able to continue improving our
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Market Environment The *market environment* is a marketing term and refers to all of the forces outside of marketing that affect marketing management ’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing
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