Introduction The report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the last 4-5
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Survival strategies for Local Companies in Emerging Markets In battles for emerging markets‚ big multinationals don’t hold all the advantages. However‚ local markets do get affected. The local markets suddenly face foreign multi-national rivals with many advantages: in terms of financial technology‚ financial resources‚ superior products‚ powerful brands‚ and seasoned marketing and management skills. Often‚ the survival of the local players in the markets that are emerging is at stake.
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they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel to gain market share for three main reasons: * Passenger
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K. E. Geology 100 4/15/13 Japan earthquake On March 11‚ 2011‚ Japan was hit by a magnitude 9.0 quake at about 2:50 pm. This would turn out to be the largest earthquake in the past thousands years to ever be recorded. What caused this massive destruction one might ask? This devastating quake was caused because Japan is located between two major tectonic plates. When a large number of plate movements occur‚ the Pacific Plate makes its way below a subduction zone. When plate movements
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external environment analysis and fashion industry analysis in Oroton’s host market‚ namely‚ China. In addition‚ this study is an analysis on their plan to enter the China luxury goods industry‚ through setup of a Wholly Owned Subsidiary with a view to using a “Focus” and “Differentiation” strategies. Last but not least‚ the recommendations are provided for Oroton in terms of how the company can enter into China’s market and further develop its international business efficiently. 1.0 Introduction
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Instructor’s Name US History May 28‚ y Bombing Japan The dropping of atomic bombs on Hiroshima and Nagasaki during WWII was a great controversial event for America. American citizens should learn about this event because it lead to other major events in our nation’s history like the Cold War‚ and most likely the next war that our great nation has to face. The day after the Japanese bombed Pearl Harbor‚ President Roosevelt declared war on Japan. US troops were deployed in the west coast. They
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customers in the market in order to achieve business objectives. However‚ the total market is very large and it would be impossible to develop some strategies that would meet customer’s needs and wants of everyone better. Because of this‚ businesses break the market down into segments which are so important for businesses to aim at their specific target market. The best relevant business case study to illustrate the selection of market is ‘Sprite’ produced by Coca Cola. The target market needs to be
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Current Events Assignment Earthquake in Japan On March 11‚ a 9.0-magnitude earthquake struck the northeastern coast of Japan‚ causing widespread and serious damage to infrastructure and to human life. A massive earthquake-triggered tsunami followed‚ washing away large parts of several coastal cities The recent tragedy in Japan will affect the global food supply and might just be the event that triggers the reverse of our dependence on Asia for cheap foods. Americans might complain about
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In Japan nobody dares to talk about the causes of suicide or how to fight them‚ but manuals teaching you how to kill yourself sell over a million copies. What if 10‚000 lives could be saved in Japan? Not by miracles but by ideas‚ by honesty. Would anybody dare to listen? If death is darkness this is about life‚ this is about trying to take back life from the jaws of death; this is about choosing hope over despair‚ even when you’re desperately hanging on by your fingernails. 300‚000 Japanese people
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States didn’t even leave a warning for Japan to get ready or give them a chance to surrender from the world’s harshest war weapon (Primary source packet #2). In another document‚ Mr. Byrnes’ didn’t agree with the atomic bomb incident because Japan was already defeated and wouldn’t have made it another 6 months (document based questions #2). If the United States would’ve just waited a little longer or use a less harsh method that they knew more about‚ I bet Japan would’ve gave up and let us win. I also
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