CASE STUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment‚ branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore‚ targeting and positioning the market are of great importance. However‚ TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. Key
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1.2.2 Observation From Fashion Blogs 1.2 Scope of Study 1.3 Objectives 1.4 Significant of Study Chapter 2: Review of Literature 2.1 Generation Y 2.2.1 Definition of Generation Y 2.2.2 Characteristics of Generation Y 2.2.3 Western and Eastern Generation Y 2.2.4 Hong Kong Generation Y 2.2.5 Generation Y Consumer Behavior 2.1.5.1 Consumer Behavior of Generation Y In Fashion 2.2 Fashion Blog 2.3.6 Definition
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a new fashion capital of India? From schools to colleges‚ technology parks to pensioner gardens‚ the young and the vibrant to the old and the wise and now its emergence as the new fashion capital of the country… the city has it all. Pune being the second largest city of Maharashtra with a population of more than 7 million is giving a tough competition to the two-fashion capitals- Mumbai and Delhi. Pune‚ popular for its styling‚ availability of fashion apparel‚ accessories and big fashion events
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Fashion is one of the most passionate divisions of art because it so closely involves the human form. My passion for this industry evolved from my captivation with the corset. I have always been fixated with the human form‚ fascinated by both the mechanic and poetic aspects of the body. Instead of viewing the corset as a restrictive and manipulative tool‚ I empathized with the Victorian women who sought to emulate the shape of a flower. This interest spiraled into an understanding of how every textile
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Fashion in 1920 1920 was a time for change and prosperity in everyway. It was the Era when fashion started to be an enormous topic to women’s life. Fashion affected the freedom of women during the 1920’s giving them rights they never had before. The Flappers were a huge symbol of freedom for the women during that time. Women as well started caring to much about there looks rather than other important things happening in that Era. The conflict is was fashion a positive thing or negative in
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Fashion Trends in the 1930s Vogue in the 1930s was much different from the trends now. Clothing styles were less lavish for most of the time period. The north/south were still separated‚ so they had access to different clothing. To Kill a Mockingbird‚ a novel by Harper Lee‚ mentions some of these fashion trends. Some magazines were first published towards the end of the 1930s and captured the best fashion trends (The Best Fashions of the 1930s). The fashions favored in Hollywood were eventually
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will make india a super power in 1-2 years. so thats it . bye fashion affecting youth Fashion has now become unseparate part of youth. Fashion effects to our lives by getting us involved something new. Maybe it depends on the weather or seasonal change. In my opinion‚ there are two points positive and negative effects of fashion on youth. First of all‚ I could say about positive effects of fashion‚ that girls or boys use of fashion to attract representatives of their contrary part. For example
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Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information
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Fashion is how you present yourself‚ once said a famous actress. As long as fashion has been in existence‚ what you wear is literally what you are. High society women wear thousand dollar fashions and one of a kind jewelry designs‚ while the average Jane wears jeans and a tee shirt. Fashion is a non-verbal communication with the rest of the world‚ through which you can express your personality‚ your social status‚ and your ideas. To choose clothes is to define and describe ourselves. [Lurie ‚ The
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decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body decoration recognizes the individualization of a person and communicates aspects of his or her personal and social identity. In the 21st century‚ fashion as body decoration is still a universal part of a person’s everyday knowledge‚ with the help of Designers who continually persuade the public that their new ideas are “what‘s in”. Next season‚ the same designers convince individuals to give up their
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