Executive Summary NTT DoCoMo is currently the largest wireless telecommunications services provider in Japan‚ with 52% of the mobile phone service market share. However the saturation of the Japanese wireless telecommunications market has resulted in the erosion of NTT DoCoMo’s profits‚ threatening its long-run business sustainability. Therefore‚ this report seeks to provide insights about the dynamic interaction of NTT DoCoMo’s business strategy with its competitive environment and it also seeks
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SWOT analysis of Tata Docomo Strengths: Tariff Plan Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limited’s (TTSL) telecom service on the GSM platform-arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based
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LALA LAjpatrai College | | |AIRLINE INDUSTRY | |SERVICE SECTOR MANAGEMENT | | | |
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STUDY OF MERGER BETWEEN TATA TELESERVICES AND NTT DOCOMO SUBMITTED BY: ANKITA SHAH ROLL NO:43 PGP 1 DIV. A INTRODUCTION TO TELECOM SECTOR In today’s information age‚ the telecommunication industry is considered as the backbone of industrial and economic development . Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata and then experienced
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The article “The Docomo Generation” by Murakami Mutsuko and Asif Shameen that appeared in the Reader’s Digest magazine can be said to be an extended argument with view of Japan people about the technology. The DoComo or NTT DOCOMO is the company in which‚ becomes the predominant mobile phone operator in Japan. The name is officially take from the words of the phrase‚ "do communications over the mobile network"‚ and is also from a compound word docomo‚ which means in Japanese language is "everywhere"
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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NTT DoCoMo i-mode™: Kouji Ohboshi is a worried man. It‘s early 1999‚ and NTT DoCoMo‘s Chairman is anxiously waiting to hear how the press conference for i-mode – his company‘s new mobile Internet system – has fared. He has every reason to be nervous. Although DoCoMo is a leader in the Japanese mobile industry‚ the market is showing signs of saturation and Ohboshi has gambled a large stake of his company‘s future on the development of the new system. The report arrives and his worst fears are realized:
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Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
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The Expanded Marketing Mix: IKEA Introduction At any successful company‚ marketing seeks to connect with customers‚ serve their needs‚ and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al‚ 2001). The marketing strategy process has four primary segments: product‚ price placement‚ promotion and people (Kotler et al‚ 2001). Companies with
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Product elements Core product : overnight rental of a bedroom - 150 000 rooms supplementary services : - deluxe amenities for leisure travellers* - special amenities for business and meeting market* - Food and beverage* - Laundry* - Pool* - Fitness center* - Pets allowed* - High speed internet access* - Wheelchair accessible* - Hair dryer* - Coffee maker in the room* - Cable TV in the room* - Nintendo* - Large work desk* - Newspaper delivery* - Maid service Place and time - 496
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