Philip Knight is the chairman‚ CEO‚ and co-founder of Nike and he currently owns more than 90% of the firm. The company is internationally known for its trademark "swoosh" and its leadership in the athletic apparel industry. Philip H. Knight ’s involvement with a sporting goods company is not accidental. He has always loved running‚ was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959‚ and was an MBA student at Stanford
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1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚
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Boustani Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However‚ its selective-demand advertising was mainly focused on high-priced shoes for traditional sports‚ and ignored newly developed market segments such as aerobics and extreme sports‚ and new trends such as brown shoes and casual footwear (Etzel‚ Walker‚ and Stanton). Nike launched a successful advertising
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Problem How can Nike continue to increase their sales and profitability‚ not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. There are huge opportunities for Nike to grow across multiple dimensions in terms of international expansion. Nike should take advantage
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Case Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike‚ Inc. on May 30‚ 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products‚ such as Cole
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Corporate Sustainability is Attainable: NIKE Case Study SUS 500 A1 - Principles of Sustainability October 17‚ 2010 Abstract Nike‚ Inc. is one of the world’s largest manufacturers and brands of athletic apparel‚ shoes‚ and equipment. The company has undergone a revolution in the past decade. They have gone from a risk management‚ philanthropic and compliance model to a long-term strategy focused on innovation‚ collaboration‚ transparency‚ and advocacy. This paper discusses the goals of Nike’s
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Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
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Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide‚ they have countless of competitors‚ including many domestic local firm. However‚ not all of these companies have the power to compete with Nike‚ only a few international companies are Nike¡¦s major competitors‚ for instance‚ Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product:
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Nike Case Study By Mark Colasurdo‚ Andrew McMullen‚ Jonathan Burd‚ Gaoxing Feng‚ and Jie Leng Background: Kimi Ford‚ a portfolio manager at North Point Group‚ is looking into the profitability of investing in the stocks of Nike for her fund that she manages. She is supposed to base her decision the company’s data which was disclosed in the 2001 fiscal reports. While Nike management had addressed several issues that are causing the decrease in market sales and stock price‚ management presented
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* | Origins and history Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bowerman coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer
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