the steadily increasing threat from competition. Kodak needs to come up with a strategy for corrective action so as to arrest this decline‚ regain market share and increase share holder value. Kodak’s strategy is to reposition itself by targeting a new segment of price sensitive customers and re-segmenting the super premium customers’ space by including a wider segment of special occasion customers. Supporting facts for the problem statement: Kodak has overwhelming market domination‚ but its US market
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To: Kelly Johnston‚ CEO Kodak From: Head of Marketing Operations‚ Kodak In Reference To: A Kodak moment; drawing your attention to major architectural flaws within our company‚ specifically the MAPP plan‚ as well as solutions for more sustainable options for future structures. It has come to my attention that there are some major flaws lying inside our organizational architecture. These flaws lay in the foundation of Kodak`s organization structure and so we cannot move forward until these
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EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE The case basically opens up with information regarding the present time. The information is presented in chronological order based on the company’s CEOs. It first provides with a history of the company’s creation. It moves on to the diversification of Kodak’s core competency‚ traditional photography to digital imaging and data storage. As stated earlier‚ the case studies has been segmented based on the company heads and their strategies and achievements
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Marketing Management MBA- Business Administration Jan-2010 Kodak Marketing Plan for Two Newly Introduced Products Submitted by: Prashant Kumar Dubey Executive Summary This report gives an environmental appraisal for the Kodak‚ UK. PLEEST tool has been adopted to do the environmental analysis. After the analysis‚ two new products have been introduced aiming to increase the market share of Kodak in the United Kingdom. Target segment has been selected and justification given for
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OF EASTMAN KODAK : MEETING THE DIGITAL CHALLENGE MODULE LEADER- DR HANS SCHLAPPA MODULE- CONTEMPORARY STRATEGIC MANAGEMENT DEGREE- MSc in BUSINESS PSYCHOLOGY AUTHOR- SIRIWAN DARARATTANAROJ STUDENT NUMBER- 09249400 SUBMISSION DATE - 22/11/2010 THE WORD LIMIT FOR THIS COURSEWORK IS 1500 WORDS THE NUMBER OF WORDS USED IN THIS COURSEWORK SUBMISSION IS 1515 The purpose of this essay is to assess the balance of planned and emergent approaches that Eastman Kodak applied to
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Relevant Facts: Kodak has a long history that spans over 130 years. Founder George Eastman patents photographic film stored in a roll in 1884. In 1888 he implemented the first camera to complement his film roll. Kodak was then founded in Rochester‚ New York in the early 1890’s and by 1900 the Brownie camera was made a sparked photography to the masses. In 1975 Kodak was the first company to build a functioning digital camera that stored images on a cassette tape. In 2004 Kodak stopped selling film
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Eastman Kodak Meeting the Digital Challenges Eastman Kodak is suffering from profit margin losses and technological changes in the photo world. Film has always been a high profit product for Kodak‚ but the margins and sales are rapidly reducing. Kodak is shifting the focus to digital printing market to save itself from financial ruins. The new CEO‚ Antonio Perez has been appointed to make Kodak the industry leader. Based on the analysis below‚ which analyzes the current environment and identifying
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Title: Eastman Kodak Company: Funtime Films Question: Is Kodak doing the right thing with the decision to have line proliferation: Kodak Gold Plus‚ Kodak Royal Gold and Kodak Funtime? Support your statement if yes‚ if no‚ please provide practical suggestions what to do instead. Kodak is (in 1993) the dominant market player in U.S. with market share of 70%. In last 5 years the market share of Kodak decreased by 6 %. The main competitors are Fuji Photo Film Co (11% market share) and Konica
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The Second Industrial Revolution‚ signifies a thought-provoking evolution of change in America. In 1887‚ an entrepreneur‚ and inventor from New Yorker‚ by the name of George Eastman‚ came up with the slogan‚ “You press the button‚ we do the rest.” This slogan distinguishes one of the best discoveries during this time. George Eastman invented a single box with a single shutter speed and fixed focus lens. It was a wooden‚ light-tight box with a simple lens and shutter that was filled with film. For
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Eastman Kodak Company: Funtime Film 1. Diagnose the reasons for Kodak’s market share loss and make your assessment of the likely development of the market if Kodak maintained the status quo. Kodak has been losing market share for the past five years to the point it has gone from 76% to 70%. The underlying causes that have generated such losses and have ultimately led consumers to favor competing brands with larger growth are: I. Consumers are tending to view film as a commodity‚ often
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