"A study on brand consciousness among children and its effect on family buying behaviour in bangalore city" Essays and Research Papers

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    Media on Children 1 The Effects of Electronic Media on Children Feng Sai Guided Research 110A Teacher: Maurice Williams November 10‚ 2010 Media on Children 2 Introduction Children now have much easier access to media than ever before—and to a much wider variety of content of the media. Researchers have shown that‚ until the late 18th century‚ there had been no attempts at developing media specifically aimed at children (Dumitru‚ 2010). There were a few healthy books for adults

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    These days‚ business environment has changed dramatically. It is believed that organisational behaviour is one of the main areas for potential improvement in order to run a sustainable business (Robbins et al 2011‚ p.8). This case study will examine the internal management strategies of Westpac group (Westpac)‚ one of the four main banks in Australia. It shows how Westpac uses organisational behaviour principles to increase job satisfaction to motivate its employees. It will also explain how the

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    Fashion Buying

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    Association‚ the definition of a brand is: “A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item‚ a family of items‚ or all items of that seller.” (Marketing Power‚ 2011) Own-labels or own-brands refer to the products/services manufactured and sold under the retailer’s brand name. These are sold exclusively at the retail organisation’s outlets. These brands are very powerful and are more

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    reading “The Boxcar Children” by Gertrude Chandler and I loved the idea of living off of what a person could find. I got the idea from those books to try to stay at my tree house for an entire day without going home. I tried a few times but I always ended up back at my house because I became bored. I learned that to make a house‚ in this case a tree house‚ a home‚ my family has to be present. I no longer wanted to live by myself in my tree house. I did not learn the value of family at that age but I

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    The Effects of Single Parenting on the Family Single parenting has been a part of me throughout my entire life. Being raised in a single parent home‚ my mother struggled to support her four children. Today‚ I also am a single parent experiencing many of the same stressors my mother had to endure. While observing my mother juggle the time she spent working‚ mentoring her children‚ and participating in church activities‚ I had no idea of the complexity of her daily struggles. Now that I am

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    One explanation as to why spanking has these side effects is that the child is following the example of the parents hitting them. Another part of the explanation is that when parents spank‚ children miss out on instances of a conflict being resolved nonviolently and therefore have lower problem-solving skills. Another problem with spanking is that it undermines the relationship between parent and child. It’s part of American mythology that spanking is not a big deal and that kids take it in stride

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    Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance

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    Fashion Buying

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    What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as

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    Consumer Behaviour

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    CONSUMER BEHAVIOUR MANAL KHOSLA A3906413412 C-50 ACKNOWLEDGMENTS My sincere thanks to Faculty Guide under whose able guidance and kind cooperation I was able to complete the project work titled "Consumer Behaviour” Also‚ I do thank my friends and family for helping me . Every effort has been made to enhance the quality of work. However‚ I owe the sole responsibility of the shortcoming‚ if any‚ in the study. ABSTRACT Consumer behaviour is the study of individuals‚ groups‚ or organizations

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    Brands

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    Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity

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