Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market
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INTRODUCTION TO THE HOTEL INDUSTRY According to the British laws a hotel is a place where a “bonafied” traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history‚ but not as we know today‚ way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for
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application tester with a survey to obtain data on using the conversion application. The project also indentified user’s time management of finding the installer of higher or lower versions of MS Word and MS PPT. Population of the Study People from Colegio de San Juan de Letran Calamba were selected as samples of the project. The people were selected based on the criteria of having a higher version of MS Word and MS PPT file that needs to be opened in a lower version of MS Word and MS PPT application
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crossroads of a great opportunity of tapping into a prosperous market of luxury hotels. Considering the Armani group is the only branded luxury hotel they can take advantage of the “first movers advantage”. The Armani Group has opened up a new branch named: “the Armani Hotels & Resorts”. The decision that they are facing is where to expand into next within the North America. Since the target market is high-income travellers the alternatives were listed by the number of annual visitors to major
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1) What is the Portman Hotel business model and what was the personal valet arrangement trying to accomplish? The business model of the hotel was setting new standards in the hotel industry from the very beginning. It was a niche product‚ a revolution in guest service and style of service. The management of the hotel got impressed by this approach in Asia where they stayed at fine hotels for a lower amount of money. The hotel was relatively small – 348 rooms and 21 floors. Its rooms were
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Then Accra Beach Hotel: Block Booking Of Capacity During a Peak Period Cherita Howard‚ Sales Manager for the Accra Beach Hotel‚ a 141-room hotel on the Carbbean island of Barbados‚was debating about what to do about a request from the West indies Cricket Board. The Board wanted to book a large block of rooms more than six months ahead‚during several of the hotel’s busiest times‚and was asking for discount. In return‚it promised to promote the Accra Beach in all advertising materials and television
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MICHELLE REYES ABUDE ------------------------------------------------- Brgy. 66 Paseo de Legaspi St.‚ Tacloban City ------------------------------------------------- michelleabude@yahoo.com ------------------------------------------------- 09174844076 Objective: To become an employee
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Study of Rosewood Hotels & Resorts Background: Established in 1979‚ Rosewood Hotels & Resorts‚ a privately held company‚ became known for its ability to enhance a property’s value by creating unique‚ one-of-a-kind properties that differentiated from other chain-like luxury competitors. In early 2004‚ to boost the company’s growth‚ Rosewood considered to implement a new branding strategy to establish Rosewood as a true brand with a global reputation for iconic luxury hotels. Problem Definition:
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MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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Rang Ne Ha Enterprises 23 Jurong West Street 41 Singapore 627142 September 20‚ 2010 Hotel Browns 20 Brown Pinoy Street Cebu‚ Phillippines P. O. Box 1094 Dear Sir/Ma’am‚ I am Mr Chong Chin Chian‚ Frankie‚ the HR manager of Rang Ne Ha Enterprises. Our company has decided to organise a retreat at your hotel on the 20th of December‚ 2010‚ for a duration of seven days‚ possibly more‚ for an approximate number of three hundred people. However‚ prior to our confirmation‚ we need to enquire
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