INTRODUCTION Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different respects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. Figure 1: Map of Malaysia Lying just north of the equator‚ Malaysia is located at the south of Cambodia and Vietnam and north of Singapore and Indonesia. More than one thousand islands are part of Malaysia with some 38 designated
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Thailand The earliest inhabitants of what is now Thailand were hunter-gatherers. However about 4‚000 BC they began farming. They grew rice. At first the farmers used stone tools but about 3‚000 BC bronze was discovered. From about 500 BC the people of what is now Thailand used iron. At first what is now Thailand was divided into small states called Meuang. By 100 AD they were practicing Theravada Buddhism. However the ancestors of modern Thais are believed to have come from southern China. They
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CHAPTER 3 FORMS OF TOURISM Forms of tourism can be discussed in terms of the displacement of persons within certain conditions. These trips always take the visitors outside their usual environment‚ but might take them also outside their country of residence into another economy. Forms of tourism can also be discussed in terms of the different types of tourism in a particular country‚ i.e. ecotourism‚ sports tourism‚ health tourism‚ etc. FORMS OF TOURISM - DISPLACEMENT OF PERSONS In economic measurement
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Ethnic Group ( Java Banyumasan : Orang Jawa of Malaysia ) In this essay‚ I write about ethnic group and why we cannot define an ethnic group by their cultural elements such as language‚ religion‚ customs and so on. I write this essay because there is a question about why we cannot define an ethnic group by their culture‚ whereas culture are one elements of an ethnic. There is problem of seeing ethnic groups as cultural groups; “the mere fact that two groups of people are of different culture does
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TABLE OF CONTENT No. | Contents | Pages | 1 | 1.0 Executive Summary | 2 | 2 | 2.0 Situation Analysis | 3 | 3 | 2.1 Company Analysis | 3-4 | 4 | 2.2 Macro-environmental PEST analysis | 5-6 | 5 | 2.3 Market Analysis | 7-8 | 6 | 2.4 Competitor Analysis | 9 | 7 | 2.5 SWOT Analysis | 10-15 | 8 | 3.0 Market Targeting and Positioning | 16 | 9 | 3.1 Target market | 16-18 | 10 | 3.2 Product positioning | 18-19 | 11 | 3.3 Suggestion to Melaka Toy Museum | 20 | 12 | 4.0 Marketing
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relatively greater when there is more hotel and competitors. Therefore‚ it depends on location‚ some places only have one hotel and few hotel or some even have more than 10 hotels within one area. It means that if there are more hotel competitors within a tourist hotspot‚ bargaining power of customer will be higher because customer able to do comparison and hotel will use different type of promotion‚ prices‚ advertisement or other way to attract customer. Threat of Substitutes In recent year‚ hotel industry
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Manual on Elective II - Theme Parks and Attractions By Pamela Ho‚ Ph.D School of Hotel & Tourism Management The Hong Kong Polytechnic University John Ap‚ Ph.D School of Hotel & Tourism Management The Hong Kong Polytechnic University Project Co-ordinator Mr. Tony Tse School of Hotel & Tourism Management The Hong Kong Polytechnic University Theme Parks and Attractions Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The
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The name of A Famosa Resort is adapted after fortifications of Portugese on Malacca during the 16th century. A Famosa is located near Simpang Ampat‚ a short distance away from Malacca. Jason Lioh. "Smiles for children with illnesses". Thestar.com.my. Retrieved 2011-08-10. After completing its resort in 1992‚ it started the construction of grass planting for golf‚ villas‚ theme park and many other attractions. The ‘paradise’ was then completed in 1996. The popular places preferred by customer are
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Economic History (Pre-Independence) Malaysia is situated along the Straits Of Malacca‚ connecting the Indian Ocean with the South China Sea and Pacific Ocean so trading in this area has been around for centuries. Spices were the main goods traded in the 15th century and as the Malacca Sultanate grew from strength to strength‚ it eventually gained a monopoly on all trade passing through the straits1. The Straits Of Malacca is still one of the most vital shipping lanes in the world. Later centuries
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different Asian cultures‚ all co-existing together in one country. The famous slogan used by the Malaysian Tourism Promotion Board in their ads is Malaysia- Truly Asia. While Malaysia has a lot to offer visitors to her shores‚ one of the truly unique attractions on offer is the country’s people. After all‚ what is a country without its people? The largest community in Malaysia is the Malays‚ accounting for 50% of the population. It is a widely held belief that the ancestors of the Malays were very likely
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