In my March 6 memo‚ I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak. This memo will explore the options I briefly
Premium Inkjet printer Hewlett-Packard
Kodak Case Study and Analysis February 27‚2012 1. Has Kodak followed the same generic strategy before and after 1993? What do you feel is the best generic strategy for the digital imaging business? Printer industry? Prior to 1993 I would say that Kodak’s generic strategy was broad differentiation. They were a well established company in business for more than 100 years‚ had a very strong brand identity‚ very strong reputation for their research and development‚ and a very broad distribution
Free Camera Digital photography Digital camera
Hyun Lee Eastman Kodak v. Image Technical Services -- Plaintiff This is yet another case that concerns the standard for summary judgment in an antitrust controversy. The principal issue here is whether a defendant’s lack of market power in the primary equipment market precludes — as a matter of law — the possibility of market power in derivative aftermarkets. Eastman Kodak Company manufactures and sells photocopiers and micrographic equipment. Kodak also sells service and replacement parts
Premium Photographic film Photography
Cinematography History Cinematography is an art form in the field of filmmaking. Although the exposing of images on light-sensitive elements dates to the early 19th century‚[4] motion pictures demanded a new form of photography and a new aesthetic. On June 19‚ 1873‚ Eadweard Muybridge successfully photographed a horse named "Sallie Gardner" in fast motion using a series of 24 stereoscopic cameras. The cameras were arranged along a track parallel to the horse’s‚ and each camera shutter was controlled
Premium Photographic film
Eastman Kodak’s (EK) Mission Statement At Kodak‚ we believe that by doing well by shareholders also means doing right by customers‚ employees‚ neighbors‚ and suppliers. With that in mind‚ Kodak operates its facilities‚ and designs and markets its products and services ‚ not only to increase shareholder value‚ but also to promote development of the individual‚ the well being of the community‚ and respect for the environment. Kodak Values & Mission All of us at Kodak work from a set of core
Premium Ethics Natural environment Environment
Kodak and the Digital Revolution Table of Contents: 1. Introduction 2. Problem Statement 3. Key Issues 4. Alternatives 5. Summary 1. Introduction: The official history of the company‚ headquartered in Rochester‚ New York‚ Kodak invented in the 1880 dry-plate formula and a machine for preparing large numbers of plate. Through the advent of color film‚ expansion to China and the introduction of new products‚ Kodak reached $1 billion sales in 1962 and controlled 90 %
Premium Camera Photography Digital photography
Kodak Company‚ founded by George Eastman‚ is a worldwide US corporation that produces imaging and photographic equipment such as digital cameras‚ imaging systems and sensors and photographic film. Eastman decided the name of the company should be short‚ unique and easy to pronounce. Originally the name was “Nodak” chosen by David Houston‚ a fellow photographic inventor who later sold several patents to roll film camera concepts to Eastman. Houston chose “Nodak” as a nickname of his home state North
Premium Camera Photography Digital camera
change is a complex process is likely to receive resistance from some; however‚ when management delivers the positives‚ resistance is bound to fade. Some salient aspects of organizational change are management will focus on the customers to gain their confidence‚ focus will on be on the employees to gain their trust‚ and a relationship will broaden with the suppliers. This paper will describe the organizational change Kodak experienced as a means to maintain success and in this digital driven and diverse
Premium Customer service Customer relationship management Customer
Grace Zimmerman Case: Eastman Kodak Kodak as a brand had a Unit market share of 70% in a market of 670 million film rolls produced annually. I assume that Kodak Ektar accounted for 30% of the 70%‚ which equals to 21% of the whole market share‚ also equals to 140.7 million sales. The revenue can be calculated by multiplying this sales number by retail price‚ which is $600.79 million. Given the gross margin of 70%‚ the cost of each roll‚ $1.28‚ can be calculated. Kodak Royal Gold‚ which was
Premium Price Brand management Brand
Q2: How would you evaluate Kodak’s attempts to enter the digital business to date? Kodak was aware of the opportunities in the digital market as early as 1980s and allocated resources into the digital business‚ but the inconsistency of leadership strategies and resistance at the management level made it difficult to embrace opportunities in the digital market and stood out amid rigorous competitions. Kodak spent massive amount of research into exploring digital technologies since 1983‚ after Sony
Premium Management Marketing