KODAK FUNTIME ANALYSIS 1. Diagnosis of the reasons for Kodak’s market share loss and assessment of likely development of the market if Kodak maintained the status quo. Answer: Kodak had been experiencing a loss on market share from 76% to 70% over the past five years‚ which was caused by the action of its competitors like Fuji Photo Film Co. and Konica Corp.‚ wooing consumers with low-priced versions. If Kodak did nothing to deal with the situation‚ either in pricing or creating something
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1. Kodak Stakeholder Impact Analysis Shareholders The shareholders of Kodak want a good return on their investment. Kodak has been exhausting resources through acquisitions and joint ventures with other companies‚ which leads to decreased shareholder profits. Kodak lost over $1.7 billion in already manufactured cameras and a patent suit where Polaroid sued them for violations on seven of their patents which also led to decreased shareholder profits. Competition was increasing in all areas and
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STRATEGIES AT HP AND KODAK When marketing products‚ it is very unlikely that consumers will purchase every products created. The days of creating products and marketing to all consumers are over. Customers have wants and needs and they know where to go and find their wants and needs. The objective to a successful marketing campaign is to separate your product from the competition. Michael Porter developed a model to formulate strategy’s to gain competitive advantages over the competition. These
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To: Kelly Johnston‚ CEO Kodak From: Head of Marketing Operations‚ Kodak In Reference To: A Kodak moment; drawing your attention to major architectural flaws within our company‚ specifically the MAPP plan‚ as well as solutions for more sustainable options for future structures. It has come to my attention that there are some major flaws lying inside our organizational architecture. These flaws lay in the foundation of Kodak`s organization structure and so we cannot move forward until these
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job is to plan a strategy for troubled Kodak. Over the years‚ the company had envisioned that its photographic technology might some day become outmoded and had done some preliminary work on digital images. However‚ many in the company were concerned that going in the digital direction would destroy Kodak’s core photography business‚ which relies on selling film and development processes. Indeed‚ at this point in time‚ the photographic business accounts for about 90 percent of Kodak’s $14 billion in
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TURNAROUND KODAK Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. When George Fisher take over the Kodak Company‚ he spent time to study for understand and analyse every part of Kodak’s business. After he spent time on this Kodak business‚ he start to identify the problems in the business. This case study is aim to describe the how did Fisher solve all those problem by the management function‚ management roles and management
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George Eastman George Eastman deserves a significant place in history. George Eastman revolutionized photography through his advancements with dry plates‚ rolled film‚ easy-use-cameras‚ and created an industrial empire. George believed that it was the manifest destiny of his company to become the largest manufacturer of photographic materials in the world. George has changed the way we learn about history by letting us live through his pictures. Motivation George Eastman had a strong belief that
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Kodak Company in 1888 was created by George Eastman who founded new concepts for photography. This company brought an enlighten way of how people use new technology of photographing to the mainstream. Once the company success begun‚ Kodak developed a solid control over the photography market making it a monopoly in the picture making business. According Antitrust Laws “a monopoly occurs when one company has solid control over the market with a particular product or service. The Sherman Antitrust
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week when Kodak -- perhaps the most iconic of all photography companies -- filed for Chapter 11 bankruptcy protection. Of course‚ that doesn’t mean Kodak is down for the count. But to see the premier powerhouse of the film age trying to shed debt and restructure to survive is sad. Kodak gave us the first mass-market camera‚ the Brownie‚ as well as the first instant cameras. And there’s the Paul Simon song‚ as well. Anyone who has followed the rise of digital imaging over the last 15 years might shrug
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Question 3: How did Fuji Photo Film start to turn around? 1.1. Solutions to Fuji Photo Film’s problems: 1.1.1. Short term solutions: Reorganization: To slash cost and increase efficiency‚ CEO Komori formulated a 2-year‚ full-scale reorganization costing 1.57 billion euros. Shutting down unprofitable business E.g: Photo film‚ which was once the mainstay product of the company‚ was phased out Mass layoff: E.g: cutting of 5000 jobs Outsourcing: Moving of production from Japan to emerging
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