Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers
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Tata and Jaguar‚ Land Rover Deal 1. Motivation/ reason for the merger/ acquisition; • Tata Motors wanted to have presence outside India • It desired to have a diversified line-up ranging from the world’s cheapest car to some of the more expensive • It enabled Tata’s entry into luxury car segment • JLR It had become a cash drag on Ford • It would enable Ford to focus on its core Ford brand and "One Ford" global transformation. • Take advantage of the low cost manufacturing base in India
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• Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing mix included product planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ advertising‚ promotions‚ packaging‚ display‚ servicing
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Abstract Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai‚ Maharashtra‚ India and a subsidiary of the Tata Group. Its products include passenger cars‚ trucks‚ vans‚ coaches‚ buses and military vehicles. It is the world ’s eighteenth-largest motor vehicle manufacturing company‚ fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto manufacturing and assembly plants in Jamshedpur
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Case Analysis‚ Tata Motors International Business and Economics Amsterdam Business School‚ 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets‚ it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land
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run as taxis‚ fear the RE60 because it will come with a cheaper price tag‚ somewhere between the three-wheeler’s Rs1.25 lakh and Maruti Suzuki Alto’s Rs2.5 lakh. It will also be more fuel efficient‚ giving 35 kilometres to a litre. Maruti Suzuki and Tata Motors‚ though‚ are against allowing such a vehicle‚ and want the safety and emission standards for the quadricycle to be on par with that of cars. But the low-speed four-wheeler passenger carrier awaits approval of a government draft notification
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low-cost provider approach strategy‚ so they wanted to offer a wide range of products that offered the lowest cost of ownership. - The commercial vehicle sector increased 22% overall from 2011 to 2012. - Tata motors are perfectly positioned to acquire more market share domestically. - Because Tata is a known and popular brand in India‚ and their benefit of being a domestic firm‚ they are easily able to maintain their consumer focused operation style. - Their plans to sell annual maintenance contracts
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Ratan Tata: Leading the Tata Group into the 21st Century 1. The Tata Group has been transformed from a risk-averse‚ slow-moving giant into a more dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. Answer The Tata Group transformation can be greatly attributed to the vision and execution of Ratan Tata. He was greatly responsible for the tremendous transformation because he
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Advertising Introduction: Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service than competing brands or services – or if the advertising in not on behalf of a brand but for instance a public service – to change their behaviour. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries and has now developed as an essential
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INTRODUCTION Tata Steel Tata Steel Limited (NSE: TATASTEEL‚ BSE: 500470) (formerly Tata Iron and Steel Company Limited (TISCO)) is an Indian multinational steel-making company headquartered in Mumbai‚ Maharashtra‚ India‚ and a subsidiary of the Tata Group. It is the 12th-largest steel producing company in the world‚ with an annual crude steel capacity of 23.8 million tonnes‚ and the largest private-sector steel company in India measured by domestic production. Tata Steel has manufacturing operations
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