proposal of tata nano
Tata Nano Customer Satisfaction Research Proposal
Name: - Samsudin Sherasiya
Subject : - Research Methodology
Roll No. : - 57
Division : - “A”
Submitted by : - Parul Institute of Management & Research
ABSTRACT
The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers and organizations. It depends on many factors and varies from person to person and product to product. If customer expectations meet with the perceived value of goods and service then customer is satisfied but if the perceived value of goods and service is less than the customer expectations then customer is dissatisfied and if the perceived value exceeded the expected value of the goods and service then the customer is delighted. Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. This study lays emphasis on Customer Satisfaction towards Tata Nano Car .
Introduction for Auto-Mobile Sector
• Cars though considered as luxury once, now occupies a part of day-today life and has become a necessity and forms a part of life.
• India has become a fast-growing auto market over the past decade. Growth has been driven by rapid economic growth and increasing wealth-double-digit average wage gains over the past decade and more than a three-fold surge in equity markets.
• The growth in Indian economy encounters the growth in industrial production. According to the Society of Indian Automobile Manufacturers (SIAM), the Indian automobile industry has maintained a steady growth of 20% till May 2005.
• India is also one of the key markets for hybrid and electric medium-heavy-duty trucks and buses. Introduction of Tata Nano
• Nano is targeted towards two wheeler
Name: - Samsudin Sherasiya
Subject : - Research Methodology
Roll No. : - 57
Division : - “A”
Submitted by : - Parul Institute of Management & Research
ABSTRACT
The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers and organizations. It depends on many factors and varies from person to person and product to product. If customer expectations meet with the perceived value of goods and service then customer is satisfied but if the perceived value of goods and service is less than the customer expectations then customer is dissatisfied and if the perceived value exceeded the expected value of the goods and service then the customer is delighted. Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. This study lays emphasis on Customer Satisfaction towards Tata Nano Car .
Introduction for Auto-Mobile Sector
• Cars though considered as luxury once, now occupies a part of day-today life and has become a necessity and forms a part of life.
• India has become a fast-growing auto market over the past decade. Growth has been driven by rapid economic growth and increasing wealth-double-digit average wage gains over the past decade and more than a three-fold surge in equity markets.
• The growth in Indian economy encounters the growth in industrial production. According to the Society of Indian Automobile Manufacturers (SIAM), the Indian automobile industry has maintained a steady growth of 20% till May 2005.
• India is also one of the key markets for hybrid and electric medium-heavy-duty trucks and buses. Introduction of Tata Nano
• Nano is targeted towards two wheeler
Bibliography: WWW.TataNano.com www.AutoMobile.com Amsden, A.H. and J. Kang, 1995. Learning to be lean in an emerging economy: The case of South Korea. IMVP Sponsors Meeting, Toronto. Bhagwati, J., 1993. India in Transition: Freeing the Economy. Clarendon Press, Oxford.