FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation
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Identification Of The Target Market…………………………………………..4 A. Primary markets…………………………………………………………………...4 B. Secondary markets………………………………………………………………..5 C. Tertiary markets…………………………………………………………………...5 V. List Of Advertising Media Selection Necessary For The Campaign.5 VI. Schedules Of All Advertising Planned………………………………………...7 VII. Schedules Of All Sales Promotion Activities Planned…………………..8 VIII. Budget……………………………………………………………………………………...9 IX. Statement Of Benefits To The Client/Advertiser………………………
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ENTREPRENEURSHIP IN THE CREATIVE INDUSTRY Branko Ćirić MBA[1] and Marko Trmčić[2]MA‚ Asst/Prof Snežana Trmčić PhD[3] Abstract Economies of developed countries rely heavily on small and medium enterprises‚ characterized by a high level of entrepreneurship. For that reason‚ governmental economic planners focus on creating an economic environment within all industries which will allow SMEs to develop easily and freely. However‚ entrepreneurship in Serbia and in most Western Balkan countries
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poem that you selected. Focus on the language‚ style‚ literary elements‚ and themes of the work. This step of the process is important because these are the aspects of the work that your modernist rewrite of it will change. Here‚ as an example‚ is a brief explanation of Wordsworth’s “I Wandered Lonely as a Cloud”: Most of
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Luc Brubaker October 22‚ 2014 Media Ethics Essay #8 The advertising market focuses on the “human desires for security‚ acceptance‚ and self-esteem to influence consumer choices” (Carroll‚ 1). The amount of manipulation available drastically increases when that said audience is a child. Children have much less cognitively developed processes than in that of the adult brain. Electronic media is becoming an increasing difficult media to escape‚ with the average American consuming more than 1500 ads
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The works of creative artists is always made the gravitation to contemporary society. And masterpieces are generated with the freedom idea in their mind. This raise a tangible issue to whether artists can do what they desire without government constraints. From my point of view‚ their artworks should be recognized through a justify prism of authorities to before publish them to general public. There are two inducements to interpret my opinion. Firstly‚ we agree that the responsibility of
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Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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Radio advertising would be impossible without the radio. Radio waves were discovered and studied by Heinrich Hertz in 1867 (Schoenherr‚ 2001). Guglielmo Marconi invented a transmitter in 1894 and formed the first wireless telegraph and signal company in 1897 (Schoenherr‚ 2001). Reginald Fessenden of Canada invented the continuous-wave voice transmitter and sold it to Westinghouse in 1910. Several amateurs began to broadcast information from music to news over the airwaves as soon as crystal radio
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Creative Thinking How might you use the strategies for applying creativity to problems and issues in addressing this topic? The strategies I would use to apply creativity to problems and issues in addressing this topic would be to add more detail or life to my article so it can be related to by the people reading it more easily. Another strategy that I can think of is to take the novel approach which will also get the readers to read my article as a story to get them more in depth to what I have
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CASE BRIEF Title of Case: Stoneridge Investment Partners‚ LLC‚ Petitioner v. Scientific-Atlanta‚ Inc.‚ et al. 128 S. Ct. 761 (2008) Facts: The plaintiff‚ Stoneridge Investment Partners‚ LLC‚ presented a securities fraud class action against the defendant‚ Charter Communications’ vendors‚ Scientific-Atlanta. Charter communications is a publicly traded cable company that services millions of customers throughout America. Charter contracts with vendors for equipment that is used for their company
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