there has been no example of a brand that has moved to the top of the pole after residing at the bottom. The relaunch of the soap in 2002‚ 2004 & again in 2006 have been turning points in its history. In 2004‚ Lifebuoy’s product offering was revamped with contemporary packaging and an upmarket look. While that went down well with existing users‚ new users were still elusive; they continued to perceive the product as a ‘cheap soap for poor people’. That perception had to be changed without alienating
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introduced in Jamaica throughout Central and South America where it is known as “Mimbro”. This is essentially a tropical tree‚ lessresistant to cold ‚ growing best in rich and well-drained soil. In the Philippines‚ the leaves are applied as a paste on itches‚ swellings of mumps and rheumatism‚ ad on skin eruptions. Elsewhere‚ they are applied on bites of poisonous creatures. A leaf infusion is remedy for coughs and is taken after childbirth as a venereal disease. A leaf decoction is taken to relieve
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(Ananas comosus) Skin Extract as Component in making a Moisturizing Soap A Research Project III Submitted By: INTRODUCTION A.BACKGROUND OF THE STUDY Nowadays‚ people have using different herbal soap that are expensive and less effective. Our aims is to make an effective and cheaper herbal soap. Like pinapple skin ‚ Pineapple fruit has some active principles with important effect on skin - sugars and a-hydroxy-acids (AHA) as well as enzymes. These active principles are responsible for its
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your lowest exam score for the semester…. Not your final exam score. You are to compose a paper on a therapeutic modality. Ideally it should be one we have covered in class. Be sure to check with me about your specific topic ****If you wish to research an additional modality‚ please talk with me first. The paper is voluntary and there will be no points deducted from any exam. However is your paper is graded below your lowest exam no points will be awarded. The guidelines for the paper are as
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regions: North‚ East‚ West‚ and South. • Consumers in the North prefer pink colored soaps‚ which have floral profiles. Here the fragrance preference is for more sophisticated profiles reflecting their lifestyles. Freshness soaps with lime and citrus notes are also popular preferences as the climate in the North is very hot and citrus/lime scented soaps are seen to be refreshing. • The East is not a big soap market; hence no particular preference skews. • Consumers in the West exhibit preferences
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Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
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Product: A Product is a mixture of tangible and intangible attributes‚ which are capable of being exchanged for a value‚ with ability to satisfy customer needs. Besides physical objects‚ we also include services‚ ideas‚ persons‚ and places in the concept of product. Thus‚ product may be defined as anything that can be offered to a market to satisfy a want or need. It is offered for attention‚ acquisition‚ use or consumption. LUX – Lux is a Convenience Product. It is purchased frequently‚ immediately
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Chic Soap Case Study 1) Who are your target audience? Working women from 25-45 years class A. 2) How are you intending to reach the target audience? I will try to reach the target audience by delivering customer value 1) Provide the Value: 1)Product development : the product must be developed on a high luxurios standard ans it is colaborating
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in. This was a time when the Indian woman was aware of herself. HLL already had a major presence in the Home & Personal Care’ sector with products like Liril‚ Pears‚ Lifebuoy‚ Rexona‚ et al. Dove’ was introduced into the Indian market‚ targeted at women who were now recognising that beauty is "not just how you look‚ but more about how you feel". The target segment for the research would be generally women in the upper-middle and higher class. Initially women in the metropolitan cities will be
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Patient Information | NAME: | Sharon Doe | Today’s DATE: | _11__ / 29_ / 2012_ | CLIENT: | * Established Client | * New Client | GENDER: | * Male | X Female | MEDICAL RECORD #: | | Hispanic‚ Latino‚ or Spanish Origin | X Non- Hispanic | * Hispanic: (origin: ) | RACE: | * American Indian or Alaska Native | * Asian | X Black/ African American | * Native Hawaiian / Other Pacific Islander | * White
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