AirAsia: “Now Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed
Premium Airline Low-cost carrier Southwest Airlines
A AI N I S KH A T E R AI MY T TE H G (H N D - B 0 12 3 1 ) CONTENT LIST 1. Company Profile 2. Mission 3. Vision 4. Key Strategies 5. Business Model 6. PEST Analysis 7. Porter 5 Forces CONTENT LIST 8. SWOT Analysis 9. Competitive Advantage of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001
Premium Airline Low-cost carrier US Airways
Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
Premium Low-cost carrier Tony Fernandes Kuala Lumpur
Part 2 1.0 Introduction AirAsia‚ a famous low cost airline in Asia‚ as Malaysia second National Airline‚ provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example‚ low cost airline implement ticketless travel‚ online ticket‚ no free food and beverages and etc. AirAsia provides low airfares flight to the travelers‚ offering 40%-60% lower than other airline. This low airfares
Premium Airline Low-cost carrier
Assumption University the study of word of mouth on Air Asia By Group 2 SECTION 405 1. Ms. Xi Yang ID 5145625 2. Ms. Papatsara T. ID 5214204 3. Mr. Suracha H. ID 5215708 4. Ms. Taweeporn K. ID 5218389 5. Mr.Gearati T. ID 5313140 6. Ms.Xuefei Y. ID 5338415 Submitted to Asst. Prof. Dr. Nucharee Supatn A Final Report for MGT 3940: Business Research methods Martin de Tours School of Management Assumption University
Premium Airline Low-cost carrier
SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped
Premium Low-cost carrier Southwest Airlines Airline
Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. | |Fewer management levels‚ effective‚ focused and aggressive |Government interference and regulation on airport deals and | |management.
Premium Management Kota Kinabalu Airport
A proposal of overcoming flight delays in air Asia Introduction A management system is the software that allows a computer to perform functions of storing‚ retrieving‚ adding‚ deleting and modifying data. Relational database management systems (RDBMS) implement the relational model of tables and relationships. In this project proposal‚ we are going to propose a system for an agricultural company named Monsanto. Monsanto is a relatively new company which shares the name and history of a company
Premium
Airasia Organizational Culture In Edgar Schein Theory‚ Organizational Culture can be identified through three distinct levels that is: 1. Artifacts that include any tangible‚ overt or verbally identifiable elements in an organization. In Airasia‚ their primary color is red which commonly associated with bravery and passion. Their new uniform resembles Pit Stop Girls for a racing team while the other one‚ a simple standard flight uniform in red‚ giving a relaxed sensation for weekend leisure
Premium Low-cost carrier Organizational culture Airline
This points to a huge opportunity for AirAsia and the aviation industry in general. However‚ this large market is recognized by all and is the reason why new players are waiting to enter the Industry to exploit this potential. It is pertinent to note that the number of air travelers in Indonesia has grown during the last there of 2005-08 as compared to the same period last year‚ as per estimates of Amadeus Worldwide. Product differentiation – At present‚ AirAsia differentiates its no frills product
Premium Airline Low-cost carrier