chosen organisation. Market Entry AirAsia is facing many competitors in the market. Thus‚ AirAsia needs to have a new strategy so that it can maintain a sustainable growth. Since the company has a new strategy‚ they need to have a way that helps the new strategy to enter the market. AirAsia should apply this new strategy which is selling healthier and lower price foods in all routes instead of certain routes only. This will help all the customers who using AirAsia are able to enjoy the healthy food
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highly competitive and relatively saturated American and European markets‚ respectively. On the other hand‚ AirAsia is an imitator in a market with limited competition and growing demand from a previously nonexistent market segment. AirAsia chose to be centered on cost leadership. According to Porter’s generic strategies (1985)‚ one of the generic strategies is the cost leadership. AirAsia wanted to be a leader in the lowest cost to run their business. Therefore‚ building and sustaining it’s competitive
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato’ Tony Fernandes later
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COMPANY FACT SHEET Company: AirAsia Berhad Company No: 284669-W Full address: LCC Terminal‚ Jalan KLIA S3‚ Southern Support Zone Kuala Lumpur International Airport 64000 Sepang‚ Selangor Darul Ehsan Phone number: +603 2171 9333 (Booking) +603 2171 9222 (Inquiry) Website: http://www.airasia.com Company activity: Airline Company TABLE OF CONTENTS INTRODUCTION 01 PRESENTATION OF THE FIRM 02 NAME AND LEGAL STATUS 02 HISTORY
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Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes‚ at the time a pioneer of low-cost flights in Asia. At first‚ the company operated three Boeing 737s. In 2004‚ after a very successful public offering‚ AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly. As of 2011‚ the AirAsia Group has 93 aircraft spread across 12 hubs (see appendix 1) and is flying to more than 60 destinations in 16 countries with 130 domestic and international routes. AirAsia operates
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Background Founded : 1993 Hubs : Kuala Lumpur International Airport Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport Subsidiaries: * Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix Fleet size : 103 (+ 121 orders) Destinations : 70 in 19 countries Company slogan : Now Everyone Can Fly Parent company : Tune Group Headquarters Registered office : Petaling Jaya‚ Selangor Head office
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possible for everyone. Since 2001‚ AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries‚ AirAsia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ AirAsia X‚ Thai AirAsia‚ Indonesia AirAsia‚ Philippines’ AirAsia Inc and AirAsia Japan ‚ AirAsia is set to take low-cost flying
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Introduction AirAsia originally was founded by government and on 2 December 2001 was bought byTonyFernandes. AirAsia was established in year 1993. AirAsia has travel around the earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation‚ efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X‚ Thai AirAsia‚ Philippines’
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Challenges Faced by AirAsia Airline 1. Asia’s Middle Class Growth Low cost airlines are expected to have greater potential in Asia as there are many Asian cities with a population above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market is expanding further‚ more airlines or even new comers would like to get a piece of the action. For example‚ it is estimated that
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