ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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Soaring to new heights…literally Sales Management Group project Due 4/23/2012 Company Description The Boeing Company has been a leader in the aviation industry for decades. It has not only had a critical part in the Civil Aviation industry‚ but more importantly has been a cornerstone in protecting American interests throughout the world for the last century. From the B-17 Bombing raids over Germany during World War 2‚ to the modern joint effort with Lockheed Martin’s F-22 Raptor
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Organisational Theory‚ Design & Change 6th ed. Prentice Hall International SingaporeAirlines.(2012). Singapore Airlines – About us. Accessed 31th January 2012 <http://www.singaporeair.com/en_UK/about-us/sia-history/> Xinmsn.(2012). SIA checks Airbus A380 aircraft after fresh cracks reported. Accessed 28 January 2012 <http://news.xin.msn.com/en/business/article.aspx?cp-documentid=5788871>
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Industry Analysis Bargaining power of Buyers Buyer power is moderate. The Buyers: Buyers here comprise of individuals (business as well as leisure travelers) and B2B buyers which comprise mainly of travel agents‚ travel companies‚ and charter companies. The airline industry typically has a large number of buyers – the Indian Airline Industry had 73.8 million passengers in 2009. Inadequate differentiation: Even with the entry of low cost carriers‚ the sector lacks adequate product differentiation
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(Early days) Singapore Airlines’ history can be traced back to 1 May 1947‚ when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur‚ Ipoh and Penang. · Over the next five years‚ larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights‚ and the extension of services to destinations in Indonesia‚ Vietnam‚ Burma (now Myanmar)‚ North Borneo (Sabah) and Sarawak. · Inflight
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Flinders University of South Australia COMM 9009 International Business Policy and Strategy Case Study Analysis Lufthansa 2000: Maintaining the Change Momentum Author: Christian Gerlach (9905388) June 2004 Table of Contents Executive Summary 3 1.0 Introduction 4 2.0 Lufthansa - A company overview 5 3.0 Porter ’s Five Forces 6 3.1 Threat of new entrants 7 3.2 Bargaining power of suppliers 8 3.3 Bargaining power of buyers 9 3.4 Threat of substitute products 10 3.5 Rivalry among competing
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situated approx. 7km to the north west of the city centre and with its 6.5 million yearly passengers it is the sixth biggest in France. It is also the company airport of the aircraft manufacturers Airbus and ATR. The airports history can look back to the maiden flights of aircraft like the Concorde or the A380. According to their website Toulouse-Blagnac Airport’s ambition is to figure as one of the most referenced regional airports accross Europe in terms of management‚ quality and sustainable development
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The main objective of this work is to characterize the strength of a honeycomb sandwich panel according to the type and time of curing and to the core-skin bonding. This project aims to find a good setup of core and skin of a sandwich panel for future aeronautical applications that fulfil the resistance requirements. It is necessary to ensure a solid bond or adhesion between the honeycomb core and skin in order to achieve these high aeronautical requirements. For this reason‚ it is very important
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Aircraft Winglets Many of us who fly regularly have most probably seen a so-called winglet or wingtip device at the end of the wing of an airliner at least once. It is showing up more and more often on more and more types of aircraft‚ thus we felt it’s time to give an overview to our readers about these sometimes funny‚ sometimes cool and stylish looking aircraft parts. History‚ Reason and Benefits The initial theoretical concept goes back to times before even the Wright Brothers first took to
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Singapore Airlines by Lau Geok Theng with the assistance of Leong Wai Yee In September 2010‚ senior executives of Singapore Airlines (SIA) were wondering what strategic thrusts they should adopt over the next ten years in order to remain competitive and profitable. The company had just announced increases in fares averaging S$200 (US$148) more for economy seats and S$1‚000 (US$743) more for premium seats‚ given the improved economic climate and increased air passenger counts in recent months
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