MARKETING ASSIGNMENT THE CURIOUS CASE OF PLASTIC LOYALTY Loyalty programs have emerged as a 5000 crore rupee market in the county. There are numerous players who are trying to take advantage of this boom and these people are unfortunately not the retailers. They are the loyalty management companies and are having a ball. The marketers unfortunately fail to understand the basic flaw behind loyalty programs. This paper tries to address this issue. THE CURIOUS CASE OF PLASTIC LOYALTY “Quality in a
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Even though credit cards help families in unforeseen emergencies and purchases‚ credit cards should be used only by fiscally educated individuals who know how to make use of them properly. By reading on about the statistics of bankruptcies in the United States and using my own personal experience with filing bankruptcy‚ you will understand how costly it is to be unfamiliar about credit use and being financially irresponsible. Financial issues can cause unwanted stress‚ depression‚ and monetary struggles
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to day life credit cards are used for purchasing goods and services by the help of virtual card for online transaction or physical card for offline transaction. In physical transaction‚ Credit cards will insert into payment machine at merchant shop to purchase goods. Tracing fraudulent transactions in this mode may not be possible because the attacker already steal the credit card. The credit card company may go in financial loss if loss of credit card is not realized by credit card holder. In online
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Room Division and It’s Function 1. Front Office Front office has been described as the hub or nerve center of the hotel. It is the department that makes a first impression on the guest and one that the guest relies on throughout his or her stay for information and service. It’s duty is to enhance guest services by constantly developing services to meet guest needs. The function of front office are the followings: To sell and up-sell rooms The front office will hand over all the expected arrivals
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Why/why not? After completing the analysis and reviewing the NPVs and IRRs for each option‚ labor intensive and capital intensive‚ Soderberg should recommend that the Jacobs division move forward with production of Silicon-X using the labor-intensive option. The NPV and IRR methods make the same decisions if used for independent projects however‚ since these projects are mutually exclusive‚ the best NPV option should be used. In this case the NPV for the labor-intensive option is
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UID – A TRANSFORMATIONAL INITIAVE OR A PIPE DREAM Statement of the Problem 1. This research paper seeks to study and analyse the Unique Identification Card project to bring out relevant aspects of the project which make it a unique project from Indian perspective‚ its benefits as also the current challenges/ barriers faced by the Indian government. The paper also seeks to develop a road map for its successful implementation in the Indian scenario. Hypothesis 2. The Unique Identification number
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Wilhelm Raiffeisen developed the idea of credit cooperative. Theoretical developments of Mr. Raiffeisen in the field of agricultural credit cooperation in many respects were based on ideological views of Mr. G. Schultz-Delich. Developing theoretical bases of credit cooperation‚ Schultz-Delich solved one of the most pressing problems of small-scale craft enterprises – a possibility of receiving the small cheap credit. The fundamental principles of activity of its credit cooperatives were as follows: 1) The
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1. In terms of the current ratio and the quick ratio‚ Asbil is more liquid than the average firm in their industry. Asbil has $2.63 in current asset relative to every $1 in current debt‚ compared to $2.5 in the average industry. And the firm has $1.64in cash and account receivables per $1 of current debt‚ compared to $1.35 for the industry average. The company has days in account receivable of 84.23 days‚ compared to an industry norm of 62.9 days. Thus‚ Asbil collects its receivables much slower
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dThe Division of Labor in Society (1893) [Excerpt from Robert Alun Jones. Emile Durkheim: An Introduction to Four Major Works. Beverly Hills‚ CA: Sage Publications‚ Inc.‚ 1986. Pp. 24-59.] Outline of Topics 1. Durkheim’s Problem 2. The Function of the Division of Labor 3. The Causes of the Division of Labor 4. Abnormal Forms of the Division of Labor 5. Critical Remarks Durkheim’s Problem In 1776‚ Adam Smith opened The Wealth of Nations with the observation that "the greatest
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2193HSL Rooms Division Management Case Study Analysis 2012 Name: Wei Kei Pui‚ Maggie Student ID: S2866288 Date: January 2‚ 2013 Contents 1. Introduction 1.1 Background 1.2 Purpose of the report 2. Problem Analysis 2.1 Limited experience to manage a large scale luxury hotel 2.2 Failure to be a good role model 2.3 Traditional management style 2.4 Poor arrangement of staff orientation and training requirement 2.5 Failure to be a good leader
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