Direct Marketing Chapter - 10 Direct Marketing While most companies continue to rely primarily on the other promotional mix elements to move their products and services through intermediaries‚ an increasing number are going directly to the consumer. These companies believe that while the traditional promotional mix tools such as advertising‚ sales promotion‚ and personal selling are effective in creating brand image‚ conveying information‚ and/or creating awareness‚ going direct with these same
Premium Marketing Direct marketing
‘Macro-Economic Analysis for Rural Society’ Assignment on: PROBLEMS AND PROSPECTS OF DIRECT TAXATION IN INDIA By Manu Bansal (U311024) PGDM-RM-I-2011 Submitted to Prof.Sureswari Prasad Das Xavier Institute of Management‚ Bhubaneswar INRODUCTION TO DIRECT TAXATION:- ------------------------------------------------- General meaning In the general sense‚ a direct tax is one paid directly to the government by the persons (juristic or natural) on whom it is imposed (often accompanied
Free Tax Taxation Income tax
COST CLASSIFICATION CONCEPT OF COST: DEFINITION: A SACRIFICE OR GIVING UP OF RESOURCES FOR A PARTICULAR PURPOSE FREQUENTLY MEASURED BY THE MONETARY UNITS (RUPEES‚ DOLLARS) THAT MUST BE PAID FOR GOODS AND SERVICES . ➢ EMPHASIS ON COST INFORMATION: MANAGEMENT ACCOUNTANTS PAY A LOT OF ATTENTION TO COSTS BECAUSE COST HAVE A VITAL ROLE TO PLAY IN PLANNING ‚ EVALUATING AND DECISION MAKING. FOR EXAMPLE IN PLANNING THE ROUTE AND FLIGHT SCHEDULES THE MANAGER OF AN AIR LINE MUST CONSIDER
Premium Costs Management accounting Variable cost
retirement 3. Labor control attempts to obtain maximum efficiency from all employees without compromising standards of labor performance. (T) 4. Increases in sales volume tend to improve labor productivity. (T) * As his efficiency increase‚ the cost of labor per unit produced actually decrease. * Increase in sales volume results in greater employee efficiency at lower labor cost per unit 5. The key to successful labor cost control is paying the lowest possible dollar wage.(F) May use of
Premium Costs Variable cost Employment
Street Journal. Cost Management and Strategy – refer to your assigned questions and problems Cost Drivers and Basic Cost Concepts -- What is a cost? Define cost pools. What is a cost object? cost assignment? Contrast a direct cost with an indirect cost. Define cost allocation. What is an allocation base? Contrast cost assignment with cost allocation. What is a direct material? Direct labor? Indirect material? Indirect labor? factory overhead? What are conversion costs? Prime costs? What are the
Premium Management accounting Costs Variable cost
Independent Variables Chapter 8 is devoted to dummy (independent) variables. This How To answers common questions on working with and interpreting dummy variables. Questions: 1) How to include dummy variables in a regression? 2) How to interpret a coefficient on a dummy variable? 3) How to test hypotheses with dummy variables and interaction terms? 4) How to create a double-log functional form with dummy variables? 5) How to interpret a coefficient on a dummy variable with a log
Premium Regression analysis Polynomial Natural logarithm
VARIABLE-RATE PREFERRED STOCK Preferred stock has frequently been issued in connection with mergers and acquisitions. Often the preferred stock is issued with a conversion feature‚ so in the long run there is a probability it will become common stock capital. Preferred stock allows the acquired firm’s owners a prior claim relative to common stock and reasonably definite dividends while simultaneously giving the acquiring firm a form of leverage without strapping it with the rigid obligations of
Premium Stock Preferred stock Corporate finance
COST ACCOUNTING Select the one best answer for each: 1. Which one of the following would not be classified as manufacturing overhead? a. Indirect labor b. Direct materials c. Insurance on factory building d. Indirect materials 2. Prime costs of a company are $3‚000‚000‚ manufacturing overhead is $1‚500‚000 and direct labor is $750‚000. What is the amount of direct materials? a. $1‚500‚000. b. $750‚000. c. $2‚250‚000.
Premium Variable cost Costs Fixed cost
Cost classification is the process of grouping costs according to their common characteristics. A suitable classification of costs is of vital importance in order to identify the cost with cost centres or cost units. Cost may be classified accounting to their nature‚ i.e.‚ material‚ labor and expenses and a number of other characteristics. The same cost figures are classified according to different ways of costing depending upon the purpose to be achieved and requirements of particular
Premium Management Costs Cost
Discuss the importance of direct and indirect financing for the flow-of-funds function of the financial system. Bottom of Form Content Page 1. Executive Summary 4 2. Introduction 5 3. Flow of funds 5 4. Direct Financing 6 4.1 Advantages 7 4.2 Disadvantages 8 5. Indirect financing 9 5.1 Advantages 9 5.2 Disadvantages 11 6. Global Financial Crisis 11 7. Conclusion 12 8. Referencing and citation 14 9. Appendix 16 1. Executive Summary This report mainly
Premium Financial market Economics Financial services