San Miguel Beer Brand Discussion Paper Christian R. Ballinas BSEntrep-3A-Marketing March 28‚ 2015 Table of Contents Executive Summary Company Name: San Miguel Corporation OUR MISSION: We put life in every occasion. OUR VISION: GINEBRA SAN MIGUEL‚ INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired
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Social Responsibility For San Miguel Corporation‚ integrity‚ teamwork‚ respect for others and social responsibility are just a few of its corporate values that guide them every day. Through its corporate social responsibility arm‚ San Miguel Foundation Incorporated‚ San Miguel Corporation proactively reaches out to others to bring forth change that will enable communities to live better lives. Social Development Community and Enterprise Development Projects
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Written Analysis of a Case for San Miguel Corporation The Company San Miguel Corporation is definitely one of the biggest and most established multi-national companies in the Philippines. Throughout the years‚ the company continues to diversify its products and services ranging from foods‚ beverages‚ packaging business and even telecommunication services. The company also reached the boarders of Asia-Pacific region by exporting to different countries like Vietnam‚ Indonesia‚ China‚ Malaysia
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TARGET MARKETING As of now‚ San Miguel Light’s target market is old people or those people (specifically men) who are married and who are 30 years old and above. Most of them are also from the higher class or the social class A and B. But for our expanded target market‚ we would like to include young teens (specifically ladies). If you ask an 18-year old lady what they would rather drink‚ vodka or San Miguel Light‚ they’d choose the vodka since it is ‘stronger’ and at the same time it tastes better
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inventory system like the system downtime or internet access. IV. Assumptions V. Alternative Courses of Action ACA 1: On line perpetual inventory Transactions are recorded immediately and always up to date ACA 2: Job Enlargement This would be applied to current staff to take charge of inventory scheduling and hire a new one to fill up the current job opening. ACA 3: Attend seminars or short courses about inventory management and forecasting technique. VI. Analysis ACA 1 Advantages
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Introduction San Miguel Brewery Inc. (SMB) is the largest alcoholic segment in the Philippines and have consistently dominated the market for beer having a 95% share. It is the largest producer of beer with six breweries strategically located throughout the Philippines and a highly developed and effective distribution system serving approximately 471‚000 retail outlets. Before it is known as San Miguel Brewery nowadays‚ it was first known as La Fabrica de Cerveza de San Miguel‚ Southeast Asia’s
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the completeness of receivables and revenue transactions. Rights and obligations Audit objectives: Determine the client has rights to the recorded receivables. Prove the accounts receivable are collectible in the normal course of business and are bona fide claims owe the company. Valuation or allocation Determine that the valuation of receivables and revenue is at appropriate net realizable values. Presentation and disclosure Audit objectives:
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on the Forecasted Sales of San Miguel Corporation for the year 2012 Redilyn Magbitang Ruth Anne Panganiban Lady Fatima Sandoval INTRODUCTION Background of the study San Miguel Corporation is the Philippines’ largest beverage‚ food and packaging company. The company now has more than 100 facilities around the Philippines and outside the country specifically Southeast Asia and China. One of the country’s premier business conglomerates‚ San Miguel’s extensive product
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Alternative Courses of Action Broad-Based Marketing Pros: Compared to the 2007 base numbers‚ the broad-based marketing scenario delivers almost $40 million more in terms of net income ($94.9 million vs. $54.6 million). Also‚ compared to the other two scenarios‚ the broad-based marketing scenario does not require an incremental programming expense that costs the other two scenarios at least $15 million to implement. There are women aged 18 to 34 in all four clusters‚ so TFC would be marketing to 100%
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My Exploration Of Three Mexican Cities The three cities that I chose to visit were Cozumel‚ Mazatlan‚ and San Miguel De Allende. I would visit Cozumel in the spring because of the nice weather‚ Mazatlan in the fall for the many festivals‚ and San Miguel in the summer for the sightseeing. Cozumel’s history is filled with excitement. The Mayans were believed to have settled there first. This has been shown from the age of many artifacts found in the city. This island was sacred to the maya moon
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