2011 WINTER EXAMINATION Module Code: SP Programme(s): MBA/MSc Marketing Student ID: Module Title: Strategic Planning Seat Number: Exam Date: Exam Duration: 05 January 2011 3 hours No. of Pages (including cover sheet): 3 ALLOWABLE MATERIALS Open Book Examination Non-programmable calculator permitted INSTRUCTIONS TO CANDIDATES 1. Answer 3 questions out of 9 2. All questions carry equal marks. 3. This exam is worth 50% of the final marks for this module. You are required to
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Introduction: Cranfield Inc. is a leading producer of juices for range of cranberry cocktails. After a market research experiment Cranfield Inc. has many different business decisions to make. One to introduce a new line called lite cocktail which requires space and machinery and will eat into sales of currently offered products. Or not to introduce the new product and lease out it’s space‚ or do nothing to save the space until it’s needed for its current product line. 1) Incremental cash flows
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Assignment #1: Company Background 1. FIRM NAME: Apple Inc. 2. HEADQUARTER LOCATION: 1 Infinite Loop CUPERTINO‚ CA 95014 United States Phone: +1-408-996-1010 Fax: +1-408-996-0275 Website: http://www.apple.com KEY EXECUTIVES Name | Since | Current Position | Arthur Levinson | 2011 | Independent Chairman of the Board | Timothy Cook | 2011 | Chief Executive Officer‚ Director | Peter Oppenheimer | 2012 | Chief Financial Officer‚ Principal Financial Officer‚ Senior Vice
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fastest-growing -- and most controversial -- sectors of the industry: for-profit colleges and universities that cater to non-traditional students‚ often confer degrees over the Internet‚ and‚ along direct quote taking out of the College Inc. PBS. In College‚ Inc.‚ a man named Martin Smith investigates the explosive growth for-profit colleges such as The University of Phoenix‚ now the largest college in the US with total enrollment approaching half a million students. Its revenues of almost $4 billion
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This report on “Quality Planning” aims to answer the following questions: 1. What is quality education? 2. What are the different concepts of quality education? 3. What are the five areas of improving quality in education? 4. Why plan for quality education? The contents of this report primarily obtained from “Defining Quality Education”‚ a paper presented by UNICEF at the meeting of The International Working Group on Education Florence; and some information were obtained from the textbook
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RESPONSE PAPER 9th Sep.‚ 2013 Peng Zhang MAIN IDEA The chapter 3 of Allen`s Chapter talk about the communication objectives and targeting issues. As the starting point of event planning‚ the second step is setting communication objectives based on situation analysis and fit with corporate and market objectives. While setting a communication objective‚ planner could use some tools such as gap analysis and Ansoff matrix within the SMART rules; meanwhile‚ the objective should follow the communication
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CHEMALITE‚ INC. | Financial Report | Period of January‚ 2003 1 to June 30‚ 2003 | Financial report of Chemalite‚ Inc. for six months period ended June 30‚ 2003 is to include cash transaction‚ income statement and balance sheet. This report will also to include comment on Chemalite‚ Inc’s actual loss for the period. | In early 2003‚ Chemalite‚ Inc. was established by Bennett Alexander to market his invention‚ Chemalite‚. During the first six months‚ Chemalite‚ Inc. was preparing for initial
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those people who gave their full support and help me throughout the project. Especially all my friends and classmate‚ who provided me their constant support throughout this Project . Executive Summary This Report has been prepared for sales planning & operations. First part of the report details How the above given company use personal selling to support promotional mix. In depth it explains the effective of personal selling in different circumstance. Buyer behavior has been explained
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stakeholder expectations‚ and voluntary acts flowing from corporate values and business strategies. Corporate citizenship involves actual results and the processes through which they are achieved” (Lawrence p.68). By definition alone‚ I believe Gap Inc. has demonstrated global corporate citizenship. The following paragraphs will address the actions the company has chosen to embrace including identifying the problem concerning human rights violations‚ analyzing the issues through various studies both
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There has been little awareness and understanding of food in America until the film Food Inc which helps show us how our food is produced‚ packaged and sold in our native stores. Our nation’s food supply is being controlled by a few amounts of corporations that often put their income ahead of customer health. It’s time that the truth is heard about what we are putting into our bodies‚ and what is being hidden from us by the food industry. The United States has grown so much in the food industry
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