AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:
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ADVERTISING STRETERGY OF COLGATE TOOTH PAST In terms of overall advertising expenditures‚ media advertising is still dominated by Press and television‚ which are of comparable size (by value of ’sales’). Posters and radio follow some way behind‚ with cinema representing a very specialist medium. Press[edit] In the United Kingdom‚ spending is dominated by the national & regional newspapers‚ the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal
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SUMMER INTERNSHIP PROJECT REPORT A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD. BY MIHIR MAGIDEWAR 12BSPHH010552 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD TO FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR i. ACKNOWLEDGEMENT: I would like to express my profound gratitude
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What Treatment does the Military recommend and utilize for the Treatment of Post-Traumatic Stress Disorder? What Treatment does the Military Recommend and Utilize for the Treatment of Post-Traumatic Stress Disorder? Throughout the history of the United States military there is one constant - war. Time after time we have sent men and women into battle‚ and unfortunately‚ often a different person returns home. Many of these soldiers who deploy overseas to serve their country and
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Labour Issues in India - brief overview Absenteeism and Labour Turnover For many industries‚ lack of trained labour force is a problem. However‚ these problems are compounded by the fact that there are multitudes of unemployed potential labourers who‚ however‚ do not have the adequate skills for the job. Additionally‚ many do not also have the means to market themselves‚ or to make themselves available for jobs. Hence‚ lack of availability of labour is not merely a demand-supply problem‚ it
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Adithya‚ H.S.‚ Customer Perception and Behaviour of Car Owners-an Empirical Study in Bangalore City‚ Global Research Analysis‚ Volume: 2‚ Issue: 1‚ January 2013‚ Page: 104. Automobile Industry is one of the fastest growing sectors in our country. Cars were once considered as a luxury and now it has become a necessity. The purchase is normally influenced by many including their own perceptions and behaviour. Hence it is as complicated as human mind. It becomes imperative for the marketers to understand
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PHILIPPINE GOVT TO USE CENTRAL PAYROLL SYSTEM By Adrienne Valdez | 2 October 2011 Department of Budget and Management (DBM) Secretary‚ Florencio Abad‚ recently announced a central payroll system‚ included in the national payment portal to be launched next year. Under the national payment portal‚ the DBM will eventually take over the distribution of salary of government employees‚ while the specific government agency is tasked only to prepare its employees’ payroll. “By next year‚ the National
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CMC in Language Learning and Teaching Chen Y. H. (2005‚ March). Computer mediated communication: The use of CMC to develop EFL learners’ communicative competence. Asian EFL Journal‚ 7 (1). Retrieve November 09‚ 2007 from http://www.asian-efl-journal.com/march_05_yhc.php Chen’s purpose in this article is to suggest the integration of Computer Mediated Communication (CMC) into EFL learning in order to promote learners’ linguistic and pragmatic competence. She first bring out the failure of
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* [1900:] Maxwelton‚ the estate of a family of rank‚ is beautifully situated on the banks of the valley of the Cairn‚ in Dumfriesshire; and there is the scene of the song. Sir Robert Laurie‚ the first Baronet of the Maxwelton family - so created in 1685 - by his second wife‚ Jean‚ a daughter of Riddell of Minto‚ had three sons and four daughters‚ of whom Annie‚ the youngest‚ was much celebrated for her beauty. She made a conquest of William Douglas of Fingland‚ a cadet of the Queensberry family
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more than 3.1 million village milk producers with millions of consumers in India. In September 2007‚ AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia’s top 1000 Brands. In 2011‚ AMUL was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report‚ published by Trust Research Advisory. rediff.com; "India’s top 20 brands: AMUL is No. 1" It markets the products‚ produced by the district milk unions in 30 dairy plants. The farmers
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