Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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SWOT Analysis: iPhone and Apple as Apple Inc’s view Strengths • Recognition Brand. • Good reputation. • Integration iPod in iPhone. Use brand iPod as base in order to grow iPhone market. (Customers buy iPhone and also get iPod in the same device) • Good business strategist‚ Apple is using App Store in iTunes as a tool to drive the iPhone’s market. And Apple makes it more attract by cutting application prize in App Store off 30% and almost a half of application in the App Store are free
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A Gathering of Old Men by Earnest J. Gaines is a great novel about race relations in the south. The novel begins with a child narrator who relates the report that there has been a shooting on a Louisiana plantation‚ and a white‚ Cajun farmer Beau Boutan‚ is dead. He has been killed in the yard of an old black worker‚ Mathu. Because of the traditional conflict between Cajuns and blacks in South Louisiana‚ the tension in the situation and the fear of the black people is immediately felt in the novel
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Opening Case Questions 1. What might have happened to Apple if its top executives had not supported investment in iPods? The iPods have revolutionized the way Americans buy‚ listen and enjoy their favorite music. In just a few short clicks‚ consumers across the globe can download that "oldie but goodie" taking them "back down memory lane". However‚ the investment in the iPods was only just the beginning for Apple. It opened the door to a whole new portfolio of sleek. fun and clever technological
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in order to achieve success. By examining different ways that teams work and different examples of how companies achieve success‚ one begins to see that there are multiple paths to success. Google Incorporated and Apple Incorporated are both leading companies in their industries. Apple is known for its extraordinarily innovative and exclusive products. They have an incredibly loyal customer base‚ and competitors have a very hard time replicating their products. Their brand name is synonymous with
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Introduction The iPhone is a line of Smartphone designed and marketed by Apple Inc. It runs Apple’s iOS mobile operating system‚ originally named "iPhone OS". Thefirst iPhone was released on June 29‚ 2007 the most recent iPhone‚ the sixth-generation iPhone 5‚ was released on September 21‚ 2012. The user interface is built around the device’s multi-touch screen‚ including a virtual keyboard rather than a physical one. The iPhone has Wi-Fi and cellular connectivity (2G‚ 3G and 4G (iPhone 5 only))
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Writhing in an electric tune‚ the band begins to play. Walking back and forth across the stage I heard the singer cry. Down at the bar last night‚ By the pale of evening moon light. The band‚ oh‚ they did play! The band‚ oh‚ they did play! To the tune of Rock n’ Roll‚ With fingers blazing across the strings They made the gui-tars scream. A clash of cymbals‚ The pounding of drums Coming from that Rock n’ Roll. And far into the moonlight they played To the roar of the crowd he sang
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1. (a) Discuss how student’s problems in primary/secondary schools are different to than they were 10 years ago. Nowadays students are quite different from the past 10 years. They were more self esteem and would like to be more independent as they think they are quite mature even though they aren’t. Physically yes they are big enough to be a man or woman but Psychology no. Comparing to those in the past 10 years they are quite obedient and ready to listen to others that are older than themselves
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Typhoons in the Philippines In the Philippines‚ tropical cyclones (typhoons) are called bagyo. Tropical cyclones entering the Philippine Area of Responsibility are given a local name by the Philippine Atmospheric‚ Geophysical and Astronomical Services Administration (PAGASA)‚ which also raises public storm signal warnings as deemed necessary. Around 19 tropical cyclones or storms enter the Philippine Area of Responsibility in a typical year and of these usually 6 to 9 make landfall. The deadliest
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Pascal’s law Pascal’s law or the principle of transmission of fluid-pressure is a principle in fluid mechanics that states that pressure exerted anywhere in a confined incompressible fluid is transmitted equally in all directions throughout the fluid such that the pressure ratio (initial difference) remains the same.[1] The law was established by French mathematician Blaise Pascal.[2] Contents [hide] 1 Definition 2 Explanation 3 Applications 4 See also 5 References Definition[edit source | editbeta]
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