Apple Case Study Part I: Overview (Ren‚ Xinxin) Introduction Apple Inc. Apple Inc. Apple Inc. APPLICATIONS: 1 MAC 2 iPad 3 iPod 4 iPhone 5 iComputer 6 iTV Mission Statement of Apple Inc. 1. The best personal computing experience to students‚ educators‚ creative professionals and consumers 2. Enhance resources for future generations and for continuous improvements Customer Profile 1.50% of all households across the US and Europe 2.36% of people claim to be regular users of Apple
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Michael Dell founded Dell in 1984 at the age of 19. Steve Jobs and Steve Wozniak designed Apple Computer on April 1‚ 1976. As both companies continue to grow they have contributed to a wide impact on competiveness and efficiency towards strategic goals. Dell Computer Corporation is one of the most visible success stories in the computer market. By selling personal computers directly to customers over the Internet‚ offering a build-to-order sales system‚ and then linking suppliers‚ workers‚ managers
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organizations‚ however the results were not always what they expected‚ and some organizations failed in performing the SWOT strategy‚ some companies also succeeded. The Apple Company is known as typical company which is successful in performing SWOT analysis. This essay will argue that it is a perfect strategy or not and how does it expressed in Apple Company. Technically‚ SWOT is created by 4 words: S‚ W‚ O‚ T‚ in which S represents for strengths‚ W stands for weaknesses‚ O is opportunities‚ and T represents
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Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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Apple computer 2002 Abstract This case basically introduces the history of the Apple Company‚ and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2‚ Apple quickly became the industry leader and ready to change the world
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INTRODUCTION In 1976‚ Apple Computer‚ Inc. was established and was incorporated in 1977. Apple’s first product was the Apple I which began the personal computer revolution. In 2007‚ Apple Computer‚ Inc. changed their name to Apple‚ Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone
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Apple’s mission statement? Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad. Vision Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal
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STRATEGIC AUDIT WORKSHEET FOR APPLE INC. Prepared by: MGMT 4480 FALL 2009 I. CURRENT SITUATION A. Current Performance: Apple announced financial results for its fiscal 2009 fourth quarter ended September 26‚ 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion‚ in the year-ago quarter. Gross margin was 36.6 percent‚ up from 34.7 percent in the year-ago
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for the user. The first and most important decision you need to make is between Microsoft and Apple. Both are excellent brands but one might fit the individuals needs more than the other for different purposes. There are many different needs for computers and the right brand or the better brand in some cases might differ on what the need is at the time. The biggest difference between Microsoft and apple is user friendly interface. Microsoft created by Bill Gates was has a very user friendly program
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SAMSUNG VS APPLE-BATTLE OF THE GIANTS Samsung and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones‚ which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging
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