LECTURER NOTES: Marketing Mix: * The marketing process involves understanding the market to create‚ communicate and deliver an offering for exchange. * The marketing process is an ongoing cycle and often marketers will be undertaking multiple tasks simultaneously. * Marketers start by understanding the consumers‚ the market‚ and how they (the company‚ product or brand) are currently situated. * This may involve undertaking some market research to gain insights into a problem
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References: eBook-Introduction To Business Dictionary.com Wikipedia-The free encyclopedia Wiki How- edited by Mileyrussouija‚ Chris B ( Byanknol ) Economics- Campbell R. Mcconnell‚ Stanley L
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Introduction to Advertising Advertising is the structured and composed non-personal communication of information‚ usually paid for and usually persuasive in nature‚ about goods (products‚ services‚ and ideas) by identified sponsors through various media; the dissemination of information or messages for a business purpose‚ usually intended to promote commercial transactions or to enhance a business’ general standing in the marketplace or the community. ← Advertising is communication:
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1. INTRODUCTION Wilma Rudolf was dejected after doctor told her that she will not be able to put her legs on ground and she would no more be able to walk and run like normal person. Her dream to be fastest lady on earth seemed to be fading away and then a magic turned everything upside-down. Sachin Tendulkar was once told to quit cricket‚but today we hardly know about this story simply because Tendulkar is itself the name of success . We all know about Thomas Alva Edison as a great scientist
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Introduction As Abortion being my chosen case study to investigate‚ I plan to present the science and in addition‚ the ethical views that concern the colossal issue and controversy to do with aborting disabled babies in the womb‚ furthermore the statistics associated with abortion will be thoroughly looked at and explored in grave detail in order for me to acquire the most reliable scientific facts which will benefit the conclusion of this case study. Arguments for and against abortion will be
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INTRODUCTION TO PHONETICS Communication is possible only with use of language. A language can be used in two ways for the purpose of communication .The two purpose of communication is spoken and written. Speech is more important medium than the medium of writing. USES OF SPEECH: *Speech comes first in history. *Speech comes first in the history of any individual. *Speech is used much more than writing as a medium‚ *Written language is an attempt to represent the sands used in spoken language
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Introduction to corporate social responsibility Corporate social responsibility is a figure of business self-regulation incorporated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment
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Introduction to Tesco Tesco is the largest British retailer and is also world’s third largest retailer with outlets across Europe‚ USA and Asia. They come with one purpose which is creating value for money to earn customers’ life loyalty. The business began in 1919‚ one man named Jack Cohen selling groceries from a stall in the East end of London. He bought surplus stocks of tea from T.E.Stockwell. This company and Cohen combined their names to brand the tea Cohen originally sold- TESCO tea.
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INTRODUCTION TO MANAGEMENT Q#1: Define management with reference to various experts. OR Q: Management is getting things done through people‚ in the light of this statement give a concise definition of the term management According to George R. Terry‚ "Management is a distinct process consisting of planning‚ organising‚ actuating and controlling‚ performed to determine and accomplish stated objectives by the use of human beings
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Background of Starbucks In 1970s‚ Starbucks opens first store in Seattle’s Pike Place Market. The name comes from Herman Melville’s Moby Dick‚ a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold‚ thirsty people of Seattle. In 1980s‚ Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars
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