will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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STYLISTIC ANALYSIS William Somerset Maugham «THE ESCAPE» William Somerset Maugham is one of the best known English writers of the 20th century. The trend he belongs to is realism with slight ifluence of expressionism. A novelist‚ a dramatist‚ and a short-story writer‚ he gained an outstanding reputation with his prominent books “Of Human Bondage”‚ “The Moon and Sixpence”‚ and “The Razor’s Edge”. The observer of the first decades of the 20th century‚ Maugham is deeply critical of the morals
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financial success‚ but it certainly made his name familiar to the common tongue. The poem tells the story of a distraught man filled with sorrow from his lost love‚ Lenore. Resume In the beginning of the poem the scene is situated in a chamber at midnight with an atmosphere described as being “dreary” and in general as melancholy themed. A knocking is heard at the door while an unnamed male protagonist‚ “weak and weary” suppress his grief for his lost love with scary books of “forgotten lore”. The
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financial statement analysis are horizontal analysis‚ vertical analysis‚ and ratio analysis. The function of all three analyses is to evaluate the significance of financial statements data. Horizontal analysis function is to evaluate and compare data given by the financial statement for at least two years with in its own company. Vertical analysis expresses the amounts of the financial statements as a percentage from the amounts given on the financial statements. Vertical analysis also makes it so that
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Horror films of today employ several film techniques to invoke responses from the viewer. However‚ early silent films relied more on these techniques because without a script‚ the viewer needs another way to interpret the film. The 1922 silent film Nosferatu directed by F.W. Murnau is one of the first of it’s kind to apply what most would consider to be more modern film techniques. Montage plays a key role in this film‚ as does unusual camera angles‚ over acting‚ early special effects‚ and
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pattern of stressed and unstressed syllables within a line of a poem. Iambic metre (Jambus): An unstressed syllable followed by a stressed one (– ’–): The way a crow (Krähe) / Shook down on me / The dust of snow / From a hemlock tree (Frost) Onomatopoeia (Lautmalerei): The use of words which imitate the sound they refer to. (adj. onomatopoeic ) the stuttering
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Rhetorical Analysis: President Ronald Reagan ’s Farwell Address Rhetorical Analysis: Reagan ’s Farwell Address Ronald Reagan ’s Farewell Address was an amazing example of conveying the fundamentals for freedom through an emotional and visual lesson. It is no wonder that the president known as the "great communicator" was successful in painting for us a picture of who we were‚ past and present‚ and the improvements in the areas of strength‚ security‚ and
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Structural Engineer’s Pocket Book This Page Intentionally Left Blank Structural Engineer’s Pocket Book Fiona Cobb AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Elsevier Butterworth-Heinemann Linacre House‚ Jordan Hill‚ Oxford OX2 8DP 200 Wheeler Rd‚ Burlington‚ MA 01803 First published 2004 Copyright ª 2004‚ Fiona Cobb. All rights reserved The right of Fiona Cobb to be identified as the author of this work has been asserted
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The Road Not Taken As I read and analyzed this poem I became aware that it is indeed a great poem and that the reader must dig deep in order to find the true message of the poem. Careful readers shall not be tricked. The Basic Subject of the Poem The poem starts off with the title “The Road Not Taken.” At first sight this title could be used as foreshadow that the following poem will be about making a mistake‚ not making the right choice (not taking the right road) therefore establishing a
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