PFIZER INC. BUSINESS ANALYSIS AND STRATEGIC IMPLICATIONS OVERVIEW OF THE COMPANY Pfizer Inc. is a global pharmaceutical company that creates and manufactures products for both humans and animals. Pfizer is headquartered in New York City and employs about 115‚000 people. PRINCIPAL PRODUCTS AND SERVICES Pfizer currently has ten different divisions and promotes thirty-one different major products. The divisions and largest major products within each group are: Cardiovascular and Metabolic
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Bergman in 1993. Hansen and Bergman planned to combine microelectronics and molecular biology to develop products that would have broad commercial applications in genomics and other fields. Anagene’s mission was to facilitate breakthrough genetic analysis. The company went public in the year 1998 and raised $42.9 million. The company’s core product was a cartridge which had to be analyzed with a Anagene-designed workstation. Management anticipated a long string of cartridge sales following the sale
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I. CASE FACTS Purinex was a drug-discovery and -development company based in Syracuse‚ New York‚ that sought to commercialize therapeutic compounds based on its purine drug-development platform. Purine was a naturally occurring molecule that played an important role in numerous biochemical processes. Purinex had developed a process for creating small molecules that acted as selected agonists (activators) or antagonists (blockers) for specific purine receptors in the cell membrane. Purinex’s goal
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Goodwill for Impairment CLAUDIA Inc. has an internally generated goodwill and did not amortize or tested for impairment. They cannot amortize because measuring the components are complex and associating the costs incurred with future benefits are too difficult. Goodwill cannot generate cash flows independently and is made as a combination with other assets making up a business; it needs to be assigned to a reporting unit or cash-generating unit in order to test for impairment. Under ASPE‚ the impairment
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Paul Duncan‚ the financial manager of EduSoft Inc‚. is contemplating the need to raise new capital‚ to grab a larger market share before an imminent shakeout of the education software industry. In this case study‚ the concepts of a preferred stock‚ warrants‚ and convertible bonds are discussed. Also‚ the cost of capital of a bond with warrants package and that for a convertible bond are explored‚ and the call option features of both financing options are discussed. In addition‚ the case study includes
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Product Bundle Pricing The textbook defines product bundle pricing as “combining several products and offering the bundle at a reduced price” (274). This strategy can be effective at selling product accessories that customers would not buy outside the bundle. This can increase the total profit gained from each customer even if the profit margin on each item sold in the bundle is lower than if they had been sold separately. Walmart provides an excellent example of product bundle pricing with
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The documentary Food‚ Inc was created to show viewers what is being put on their plates and has given me an altered view towards the food industry which has drastically changed my food habits. Many emotional scenes were shown on this film to give viewers empathy towards the problem that is occurring. The documentary shows many vivid details and explains what is in the food that consumers eat. The film food‚ Inc influenced my habits of consumption by eating organic meats‚ purchasing most foods in
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Grainger SWOT Analysis Overview W.W. Grainger‚ Inc (GNG) was incorporated Illinois in 1928and sells a broad product line of maintenance‚ repair and operating (MRO) supplies. It sells to both retail customers‚ and businesses & institutions across United States & Canada. Over the last decade and half the company has extended its network in European Union & Eastern European countries‚ Latin America‚ and Asia. (W.W Grainger‚ 2017) GNG uses a combination of single channel and multi-channel strategy
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Business description St. Jude Medical Inc. was founded in 1976 and headquartered in Saint Paul‚ Minnesota. The Company develops‚ manufactures and distributes medical devices. The company operates in two divisions Implantable Electronic Systems‚ and Cardiovascular and Ablation Technologies. The company sells its product through direct sales and independent distributors St. Jude has four main business segments: Cardiac Rhythm Management (CRM) (59% of net sale) Cardiovascular (20%)‚ Neuromodulator (14%)
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culture of the Apple Inc‚ a US-based consumer Electronics Company which creates‚ design‚ produce‚ path-breaking and world-changing electronic products and systems‚ including Macintosh line of computers‚ iPhone‚ Ipad and OS X operation system. The Apple store also provides hardware and software product for customers around the world. Established since 1976‚ Apple Inc. has become the largest technology computer in the world according to Apple’s (2011) website. The goals of Apple Inc. are all aim to provide
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