Sergiu Iacub Marketing Research BUS 362 Rossen Petkov Individual Campaign Case Study Kia Sorento “Space Babies” 1) About the company KIA Motors America is one of only three auto brands to increase U.S. sales in each of the past four years. The company is the marketing and distribution arm of KIA Motors Corporation based in Seoul‚ South Korea. As of June 2012 Hyundai Motor Company owns 38% of KIA. The company offers a complete line of vehicles through more than 765 dealers throughout the
Premium Automotive industry Super Bowl Super Bowl advertising
As one can see‚ campaign finance reform has been around for a while‚ not that many people were really aware of it until the Citizens United v. FEC case of 2010. Citizens United was founded in 1988 by a Washington political consultant‚ Floyd Brown who received major funding from the Koch brothers‚ industrialist who own the secondly largest privately owned company in the US (Mayer‚ 2010). They gained fame by suing the Federal Election Commission (FEC)‚ leading to a notorious Supreme Court case which
Premium Supreme Court of the United States United States Enron
“Go Away Satan” Anti-Premarital Sex Campaign Willing HU Michigan State University Problem Statement Based upon my personal observations and research regarding premarital sex as well as my knowledge with regard to social marketing‚ I plan to do a campaign about anti premarital sex. I consider it an applicable social marketing campaign for the following reasons. Firstly‚ according to Kotler’s(1971) definition of social problem‚ a specific condition in society‚ which is viewed
Free Human sexual behavior Sexual intercourse Human sexuality
11-17-12 Persuasive archtype speech Hello my fellow americans‚ im sure you all know who I am. The one and only Captain America and im running for the title of best hero. Is there really any reason why I shouldn’t be picked? Of course not I fought for our great country against the axis powers. I stopped them from dominating our allies. Now some people may not see me as the best hero because I don’t have superpowers. But I don’t need superpowers to be a true hero. There are true
Premium Axis powers Allies of World War II English-language films
WWWhat persuasive images and slogans are featured in your poster? * In our poster‚ we show the men of the United States in their military uniforms fighting in the war. We also show the women of the United States going to work in the factories and doing jobs that the men were doing before we joined WWII. The slogan we have written on our poster is “If they can do it‚ we can to”. To what emotion does your poster appeal? Explain. * Our poster expresses equality. When the United States joined
Premium World War II Iraq War United States
Modi’s six desperate campaign strategies Urvish Kothari on the Gujarat chief minister’s desperate search for tangible issue that could swing the voters his way. Even as the first phase of polling in Gujarat ended on a high note without any obvious issue‚ Gujarat Chief Minister Narendra Modi is yet to find a winning issue -- a single issue he can rest his campaign on. It has been a disappointing search for Modi. It’s impossible to predict the impact of his strategies on the poll outcome. Yet
Premium Narendra Modi Bharatiya Janata Party
Unit 20 Task 2 P3- Explain how to plan a small- scale health education campaign relevant to local or national health strategies We are going to use the Change 4 Life and Drinkaware and their resources to help us with our own campaign. They have lots of useful information that will help us inform the students of the college about alcohol and drinking sensibly. Both campaigns have resources that show you how many units are in each drink and how many units you’d have had on an average night out
Premium Behavior Alcoholic beverage Drink
Chiderah Onyeukwu Ms. Cynthia Ofori-Dwumfuo English 103 12 September 2011 Nike + Serena = Rhetoric Nike‚ second amongst sports business brands on the planet with an astonishing value of $5.6 billion‚ effectively uses different methods in their various advertisements (Forbes.com). These methods portray Nike items such as shoes‚ backpacks‚ or other gear as desirable to the masses. Nike uses catch slogans such as “Just Do It” and “True Divers Don’t Need Water” to instill the false need for Nike products
Premium Nike, Inc.
Noam Hiltzik AP United State Government and Politics Mr. Trupin Unit 2 Essay Due: October 29‚ 2012 Part A Today‚ with the advent of the modern media‚ political interests‚ and politics are a non-stop entity that will never go away. Ironically‚ voter turnout is at its lowest since the turn of the Twentieth Century. Two reasons for the low turnout can be found in inadequacies which occur in the United States and are unheard of in many member states of the European Union‚ and other Industrialized
Premium Voter turnout Voting United States
Teams scalping their own tickets – fast becoming the norm A report in Wednesday’s St. Louis Post Dispatch suggested the State of Missouri is set to legalize ticket scalping. According to the report once the state’s politicians change the law‚ the St. Louis Cardinals and the St. Louis Rams will both create ticket reselling sites offering Cardinals and Rams fans the opportunity to resell tickets they have at whatever price the market determines with both franchises collecting a percentage of the price
Premium National Football League Marketing Sport