Killing Invisible Germs The advertisement that I chose was the Listerine magazine ad‚ produced in the year 1959 by the Lambert Pharmacal Company. I found this ad to be most interesting because I did not know that Listerine was originally used for killing off the common cold and sore throat. The company made a number of Listerine ads to prove that the product worked on people through years of testing. Although the ad is in plain black and white‚ it offers a lot of significant claims as to why Listerine
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did with one of their beer ads that reads “Enjoy responsibly. Phones down‚ please.” The layout and color of the phones on the bar counter are put in that spot to make a glass shape‚ The company shows all three different appeals mostly trying to persuade buyers. Guinness has made an ad that puts a twist on everyday objects and phrases‚ uses colors of phones to create an image‚ and uses appeals to persuade people into getting a stout. The only words Guinness uses in the ad are very clever because it
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colors; blue and yellow. Rosie the riveter is the main person in the ad‚ along with the main subject. She is wearing a blue collar shirt‚ an orange and white hair scarf and a collar button. At the bottom of the ad is a large W letter underlined which stands for women’s rights ( women’s right logo is right underneath the letter W). Along with the letter is a war production committee logo in the right corner. With this statement in the ad and Rosie the riveter as the main subject a viewer can tell that
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Public relation (PR) of Heineken From all the study we know that Heineken has done very well marketing‚ and marketing is connecting to public relation real tight. Here we are going to introduce the public relation of Heineken. From the article I read on the Internet‚ there are 3 lessons we could learn from Heineken: 1. Expect the unexpected and create an escalation plan. 2. Talk like a human. 3. Defend ‘til the end! 1. Expect the unexpected and create an escalation plan. Part of
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When looking at this ad‚ the first thing the viewer notices is a man running down a derby track‚ carrying a horse jockey. The next thing one notices are the horses running behind the man‚ implying that this man is faster than horses. How is this possible you might ask? Well it is possible‚ if you use Old Spice. With this ad Old Spice implies that their product is the golden key to unlocking your inner self and powers. What is your “smellf”? In large bold print‚ Old Spice displays the words “BELIEVE
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the beer with success and winning Spirit Sponsorship: Heineken is the title sponsor of "50 Years Champions League Best Player Election" in HK‚ which organized by "CHAMPIONS" the official publication for the Champions League. As Soccer is regard as a sport for man‚ it associates the beer with man. Events: Heineken has held several events. Most of them obviously targeted man such as the Heineken Angels Summer promotion and Heineken Angels Party . These events are normally held in bars and
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smoke? Or why smoking numbers have dropped dramatically in the last 10 years? Advertising can manipulate the audience based on a variety of persuasive techniques and these influence our way of thinking in favour to buy any product or service. Most ads portray images of happiness and slim‚ attractive individuals as a way to connect with our longing for social desirability‚ independence and pride. For a century now‚ attitudes towards smoking have been shaped by advertisements and many other issues
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products have sky rocketed and has yet to be surpassed. This NIKE ad persuasively uses the mirror and window effect and effectively uses text and images to sell its shoes. The target audience for this advertisement is simply for all soccer loves around he world. Younger soccer players are most likely the target for most of the clothing and merchandise‚ but NIKE is such a popular company that the ad will be seen by all soccer fans. The print ad shows Christiano Ronaldo taking his trademarked stance behind
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causing an uproar. Lil Wayne stars in this one minute commercial‚ where he is seen cooking up George Washington. TMZ shared why people are so upset about the new Lil Wayne commercial that as of right now will still end up airing on Superbowl Sunday. This ad is for Apartments.com and features Jeff Goldblum and a gospel choir singing Jeffersons theme Moving On Up. pic.twitter.com/Ly5D1HIjp5 — Lil Wayne WEEZY F (@LilTunechi) February 2‚ 2016 Lil Wayne ends up cooking for George Washington. Of course
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month‚ Women’s Health magazine presented an ad for the popular Aveeno lotion and body wash. Aveeno’s primary goal is to persuade its audience that Aveeno is the healthy choice and will cause you to have more beautiful skin. To sway the reader to buy the product‚ the ad pictures Jennifer Aniston‚ who seems to have tremendously smooth and stunningly polished skin. Jenifer Aniston is flawlessly sitting on a white couch‚ with a beige background. At the top of ad‚ there is an Aveeno logo and right below
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