ISBN 978-952-5726-00-8 (Print)‚ 978-952-5726-01-5 (CD-ROM) Proceedings of the 2009 International Symposium on Web Information Systems and Applications (WISA’09) Nanchang‚ P. R. China‚ May 22-24‚ 2009‚ pp. 202-205 Analysis on the Successful Strategies of Taobao’s E-Commerce Yang Lixia 1‚ Liu Xun 2 College of Arts‚ Hebei University of Engineering‚ Handan‚ China Email: claireyang123@yahoo.com.cn 2 College of Mechanical Engineering‚ Hebei University of Engineering‚ Handan‚ China Email: cnliuxun@yahoo
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Choose an online business and point out its EC activities and mechanism TAOBAO Brief introduction of TAOBAO TAOBAO is an online shopping websites in China. Any product could be sold and bought in this website. For example‚ clothes‚ food‚ insurances and so on. All people can sell or buy through Taobao. EC activities and Mechanism of Taobao EC Mechanism EC Activities Electronic Markets 1. Presence and Discovery‚ Find information Search Engines Shopping Carts 2. Buy‚ Sell
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1. What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao was mainly because of the rise of eBay in China. Jack Ma‚ the founder of Alibaba‚ observed that the entry of eBay through EachNet‚ which held an 85% market share‚ was a threat to Alibaba. He was especially concerned that the rise of eBay would encroach their existing B2B
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diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba group felt that it was under threat from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in‚ and their business may be under threat. Hence Alibaba decided to go into the C2C business with Taobao to compete with eBay for the fear of eating into Alibaba business. It made sense because Taobao managed to overtake eBay’s share of the C2C business
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HARVARD BUSINESS CASE: ALIBABA’S TAOBAO (A) GROUP 2 – GMBA Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that reflected a deep understanding of Chinese consumers and an attitude of informality. First of all‚ the website was designed like a Chinese department store
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1. What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? The motivation came from the fear of the rise of eBay in China. It invested US$30 million in EachNet in 2002‚ and at that time‚ EachNet commanded an 85% market share. Just in the following year‚ acquired the remaining 67% stake in EachNet‚ rebranding the site as eBay EachNet. EBay has very big ambition in Chinese market and it is another company that understood Chinese
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Case: Taobao VS eBay China This case deals with the competition of dominant position in China’s online market between domestic player Taobao and global internet C2C service leader eBay. EachNet was copyed from eBay’s business model. As it confronted the difficulties raising capital‚ eBay entered China with its acquisition of the EachNet in 2002. The previous Chinese operation was changed significantly to align it with eBay worldwide systems including listing categorization‚ location of servers
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Business: Taobao online trading platform Strengths: 1. The leading individual trading online platform in Asia provided B2C and C2C e-commerce business model. 2. Create (Lead) a convenient and easy online shopping channel for consumer without using traditional retail channels. 3. Connect with a reliable payment method and online trading & paying system (Alipay支付寶) 4. A well-known brand for online trading platform in business field that can attract businesses to join and be the alliance with
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Taobao Online Shopping People describe what markets should do in four Ps: product‚ which means they should design a product that people will be satisfied with; price‚ which means they should set up different price for different products; place‚ which means they should choose a place where people will buy it; and promotion‚ a strategy to promote their products to attract people to buy. Taobao is an online shopping website‚ which is described as Chinese largest online shopping mall. It allows
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A Comparative Study between eBay and Taobao in Chinese Online Auction Market BSAD 415:66 Electronic Business Prof. G. Trites Jie Yue (Kathy) 200706289 June 10‚ 2008 1 Introduction Being the largest online trading company‚ eBay has launched websites across the world‚ including thirty other countries in addition to its original U.S. website. China‚ with its large online market‚ is one of these countries. In 2003‚ after its cooperation with Eachnet‚ the first C2C online company
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