"This news release does not constitute an offer to sell‚ or a solicitation of an offer to buy L’Oreal shares. If you wish to obtain more comprehensive information about L’Oreal‚ please refer to the public documents registered in France with the Autorite des Marches Financiers‚ also available in English on our Internet site www.loreal-finance.com . This news release may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses
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OPPORTUNITIES * New potential markets * Strategic Acquisitions * Rise of Organic and Natural Cosmetics | THREATS * Change in Consumer Preferences * Intensive Competitive Environment * Global Economic Crisis | Strengths * Strong Brand Image L’oreal is leader in the cosmetic market‚ and its brand image is well recognised and perceived from customers through all the world. as an high value brand. The company’ slogan “because you’re worth it”‚ despite some little changes (see the company history
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-5 Recommendation ----------------------------------------------------------------------------------------5-6 Conclusion ---------------------------------------------------------------------------------------------------6 Executive Summary L’Oreal was the world largest French-based cosmetic company‚ achieved successfully in global marketing with businesses in East and Western Europe‚ North America‚ Latin America‚ Asia and some other countries. Later‚ they spotted on China as a potential cosmetics
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L’Oreal 2011 1. Profile of the company: history and ownership structure The L’Oreal Group is the largest cosmetics and beauty company in the world and it is present in 130 countries. Its office is registered in Paris and its head office in the Paris suburb of Clichy‚ Hauts-de-Seine‚ France. L’Oreal has developed activities in the field of cosmetics. Concentrating on make-up‚ skin care‚ hair colour‚ sun protection‚ hair care and perfumes‚ the company is active in the tissue engineering‚ dermatological
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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L’Oreal is one of the largest French companies with big and diversified portfolio of brands well known all over the world. It was created in 1907 by chemist Eugene Schueller and in the beginning it operated only on the development‚ manufacturing and distribution of products in hair care industry. Now L’Oreal is the world’s producer of high-quality cosmetics‚ perfumes‚ hair care and skin care products for men and women and owing world-famous brands as L’Oreal Paris‚ Garnier‚ Maybelline‚ Vichy‚ Ralph
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In my ethics & stakeholder management class last semester‚ we discussed the Columbia space shuttle disaster and the mistakes that led up to it. The day before the launch‚ there were unusually cold weather conditions‚ which called for concern among NASA and the associated engineers. A very large conference call took place between the major engineers and executives on the project to discuss what to do. People were calling in from all over the world. There was a lot of panic‚ so many people were
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industry‚ using a particular focus on one of its company : L’Oreal. This report will define the industry and its scope in a first time. Then‚ the report will determine the key strategic issues and the critical success factors facing the cosmetics industry and L’Oreal in the next five years. Next‚ the report will identify the organisation likely to be successfull or not‚ paying a particular attention to the competitive position of L’Oreal. Finally‚ the report will identify the strategic options available
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segmentation variables‚ describe how L’Oréal has segmented the Indian market From our understanding‚ L’Oréal made a statement for market “We don’t do poor products for poor people‚”. L’Oréal reduce their price for hair dye‚ which is $2.70‚ and small shampoo packets below $1 in order to compete with local brands. So‚ L’Oréal had change their segmentation from upper class intourban middle-class. Previous reputation‚ L’Oréal had losses over 13 years in Indian market. L’Oréal determine that 60 million people
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Introduction I have been asked to conduct a report on a recent cosmetic advertising campaign; the campaign that I have chosen to base my report on is: ‘L’Oreal Men Expert’ with Pierce Brosnan as a spokesperson for the product (Link to advertisement is located in Bibliography). This advertisement campaign is mainly aimed at middle-aged men with an average income. When a man hits the age of 30 it is said that they are in their prime. Middle-aged is when you are around about 35-40 years to start with
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