This situation may be seen as a different type of social loafing. Usually, it comes with a connotation of laziness or lack of motivation, i.e someone not contributing in a group project. However, in this situation, the social loafing is due to a lack of organization and the presence of too many people. People’s ideas were not heard because they were outnumbered, resulting in the ‘’loafing’’ onto the management’s decision to go through with the launch. While there weren’t any attempts made to curb the social loafing, a few different approaches could have been taken. I believe the disincentives method would have worked. If the potential consequences of the situation had been reinforced, maybe the social loafing would have been mitigated. I don’t believe reciprocity is applicable in this situation. The group members most likely don’t associate besides a working professional relationship, so they were most likely not doing favors for each other in that sense.
Social loafing in an important theory as it addresses and important issue in group contexts. It also shows how this dilemma can be mitigated or avoided. By recognizing the presence of social loafing, a group can take