• Ansoff Matrix Analysis 11 6 STP Strategy 12 7 Vodafone Corporate Objectives (Proposed) 13 8 Impact on Key stakeholders 14 9 Marketing Strategy 15 10 Marketing Action Plans 16 11 Future Product Positioning Strategy 18 12 Projected Profit and Loss Statement 19 13 Contingency Plans 19 EXECUTIVE SUMMARY After years of focus on voice-telephony‚ Vodafone should now focus
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Down loaded from the TT100.biz website Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An
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Introduction Vodafone is a telecom company formed in 1982. Its goal is establish a voice and data services over cellular communication networks. The mission statement of Vodafone is “The Vodafone mission is to be the communications leader in and increasingly connected world enriching customers lives‚ helping individuals‚ businesses and communities are more connected by delivering their total communication needs.” (Kasi‚ 2011) The threats for Vodafone are mainly come from technology. However‚ it
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Analysis on Business"‚ BUS 414 Submitted to: Prof. Florian Tahiri VODAFONE AL Analysis Introduction “Vodafone Al” is a mobile network operating in Albania with headquarters located in the capital city of Tirana. It is the largest telecommunications network company in Albania among 3 other companies that operate in this field. In this paper I have analyzed Vodafone’s current strategic position and how Vodafone will develop these strategies in the future. To do this I have looked at
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than 403 million customers across the world (Vodafone‚ 2013). More than 30 countries and are partners with network companies over 50(Vodafone‚2013). 2000-The acquisition of Mannesmann AG -making it the world’s largest mobile telecommunications company. 2005-launch Stop the Clock for Pay monthly and Pay as you go customers. 2006-The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched‚ offering faster data speeds on laptops. 2007-Vodafone launches Secure Remote Access‚ providing data
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VODAFONE GROUP MEMBERS: PRIYAM KUMAR SINGH PRAVEEN KR. SINGH AASHNA AGGARWAL VIDHU JOSHI AAKASH SINGHAL PRANAY BANSAL VIJAY VISION • Bringing innovative products and services to our 404 million customers‚ 68% of whom live in emerging markets. • Improve people’s livelihoods and quality of life. • Help consumers‚ governments and businesses tackle some of the significant challenges they face – from food shortages and ageing populations‚ to lack of access to communications‚ healthcare and financial
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VODAFONE Type Limited Industry Mobiletelecommunications Predecessor Hutchison Essar Founded 1994 Headquarters Mumbai‚Maharashtra Products Mobile networks‚Telecom services‚ Etc. Owner(s) Vodafone Group(67%)Essar Group (33%) Employees 10‚000 Services Provided by Vodafone • Mobile services with GSM technology • Fixed-line telephone services • Universal Internet working • Video Calling • Broadband Competitors- Chennai Top
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Vodafone-Mannesmann Case Questions Instructions: Prepare a typed solution of no more than six pages Use the questions below as a guide to your answer. The solution must be a recommendation‚ not a mechanical list of answers On the first page of your solution state: o the names and student numbers of your group members in alphabetical order o the name of the course (Advanced Corporate Finance) and the case (Vodafone) Deadline: Wednesday‚ April 6th‚ 2011‚ 18.55 Venue for delivery: E building
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Ansoff Matrix = The product/market grid What is the Ansoff Matrix? The Ansoff Matrix‚ designed by Igor Ansoff‚ classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products
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of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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