Sean Fanning had no idea of the amount of turmoil that the creation of Napster would cause. Full-length songs were being exchanged in a matter of minutes‚ and neither the artists nor the record companies were seeing a cent of it. With the widespread popularity of Internet file sharing the music population was divided. People either saw the program as a Godsend that would save them from wallet gouging CD prices or a new-aged form of robbery. From the money-hungry record company executive to the
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1). Product (Produk) Brand name yang digunakan adalah Indomie. Satu bungkus Indomie standard memiliki massa 85 gram‚ dan terdapat 2 sachet berisi 5 bumbu-bumbuan yang disertakan‚ yaitu kecap manis‚ saus sambal‚ minyak palm‚ bubuk perasa dan bawang goreng. Indomie juga tersedia dalam versi jumbo dengan massa 120 gram (Anonim‚ 2008). Indomie memiliki rasa yang sesuai dengan selera orang Indonesia. Indomie pun selalu berusaha memenuhi keinginan konsumen yang semakin banyak‚ terbukti dengan semakin
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Marketing Mix Name:Rachel Scullion Date of Submission: 28th March 2012 Module: Marketing practice Table of Contents Aim of the report Introduction Company background Marketing mix Product o Product definition o Product categories o Product classification o Product life cycle o Branding o Packaging Price o Definition of price o Pricing strategies o Examples of products and prices o Pricing in comparison to competitors o Pricing discrepancies o Pricing methods Place o Definition of Place o Channels
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perfectly fine to download music for free‚ but the majority of people know that it is illegal to do so. Joe Elliott works in the music industry and states “Napster is a form of theft. No doubt about it.” in a response to letter asking about how artist feel about it. Most people would argue and say that the artist do not care about how their music gets out because even with cutting the middleman out they still get their fair share of pay. The truth is most artist make their music thinking of their fans
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Case Study Outline of Napster 1) Situational Analysis a. Marketing Objectives X To re-establish Napster as the market leader for online music downloading industry. X To establish a competitive market share in the pay-for-play market. X Regain the majority original customer base‚ and entice new users. b. Target Market X Anyone that has internet access and an interest in music. X All ages‚ races‚ sexes‚ income levels‚ education levels and computer knowledge levels. X Anyone
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Marketing mix Report The aim of this report is to analyse the current Marketing Mix of Sainsbury’s‚ and to work out how it would be adjusted to satisfy the possibilities of financial services?development as well as the steps taken when considering the launch of the financial services products. This report is based on my own research by reading Sainsbury’s annual report‚ its web site and the discussions among the experts and professors‚ along with physically going to Sainsbury’s supermarket and
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of Napster on online distribution of music? How do they affect traditional companies? Napster introduced a revolutionary change to the way music was distributed conventionally. Music companies worked with the artists to produce music. Thereafter they invested heavily into burning the music CD’s‚ marketing and advertising of the music and managing the distribution of the music to end customers via retailers. Retailers incurred staffing and real estate and costs. In contrast to this‚ Napster was
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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What trends in networking in the 1990’s and early 2000’s drove the popularity of Napster? What other technologies contributed to Napster’s success? Before the 1990’s‚ if people want to listen to music‚ they just visit a music store and pick up a CD and then put it into a stereo equipment. However‚ the development of MP3 file format gradually changed the way people listen to music. This format lets everyone download music easily and it can be converted to CD as well. But‚ there is still a problem:
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.. Napster was one of the controversial online music file sharing company created by Shawn Fanning‚ a student of Northeastern University‚ Boston. The service and technology allowed users to share MP3 files with other logged in users of Napster via the internet. While it gained popularity for music sharing‚ it attracted the attention of the music industry accusing Napster for breaching plaintiff rights and copyright violations which saw them facing law suits from artists like Dr. Dre ‚ music companies
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