1. The major factors that contributed to EuroDisney’s poor performance was the lack of market research and cultural awareness. EuroDisney was built just like American Disney parks‚ without giving though to cultural differences. American characters were used‚ instead of French cartoon characters. Disney banned alcohol in a culture that enjoys drinking wine. Everyone showed up for breakfast in the mornings‚ when Disney had cut down their serving because they were erroneously informed that Europeans
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- In the Salt Harbor exercise‚ my partner and I settled on a price of 135K. The class average settlement was $145K. - In the Bullard House negotiations my partner and I was able to agree on $29 M deal. Of the four groups that made a deal‚ the average deal was around $25M. - In the Bestbooks/Paige Turner exercise I received 24‚200 points while my partner received 26‚300 points. The total agreement was 7% Royalty‚ $1m signing bonus‚ 200 weeks in publication‚ 25 weeks to promote the book‚ 4 year contract
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Sannu’s Story A. In Sannu’s case why is there both sensory loss and muscle weakness? Leprosy is a disease that has been known since biblical times. It causes skin sores‚ nerve damage‚ and muscle weakness that gets worse over time. Leprosy is caused by the bacterium Mycobacterium leprae. It is not very contagious and it has a long incubation period (time before symptoms appear)‚ which makes it hard to know where or when someone caught the disease. Children are more likely than adults to get the
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Introduction to International Business Case 4: Dell 1. Dell’s most important FSA is their direct selling. Other FSAs are their behavior with the customer and their high level of inventory. These FSAs can be summarized with the 3 golden rules of Dell: ‘never sell indirect’‚ ‘disdain inventory’ and ‘always listen to the customer’. The macro-level requirements for the direct sales model to be successful in Dell’s case are the customers’ behavior in the 1980s. The customers became very sophisticated
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Abstract Liza Benton is a fresh MBA from Harvard Business School who has been employed at a large consumer goods company at an entry level position for three months. She has enjoyed great accomplishments at her internship projects and shows potential for significant career growth in the future. She is enthusiastic and social by nature‚ hungry for a challenging work environment that develops her skills with training and provides room for exhibition of her creative and intellectual capabilities. However
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looks to keep a lock on everyday low price and having premium service for the customers. Woodmere has been moving towards looking to invest in information technology to further push their business to a wider audience and even more timely deliveries The case revolves around a sales representative for a top furniture manufacturer‚ named John Smith. John has had a chance to interact with Nan Peterson‚ the leader of a product team at a furniture decorating company called Home Help. Home help is concerned
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The scheme manager who had supported me through this process was impressed with how I handled the case much to the dissatisfaction of the link worker who felt she should have been the one to make that call. The manager reassured me that I did the right thing and that if ever faced with a similar situation in future I should go ahead and take the same actions I had taken to remedy the situation. Decision Judgement The ability to make a well-informed decision often requires a considerable level of
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Coach Inc. Case Preparation: Key Facts: Low cost provider strategy Focused on matching key luxury rivals in quality and styling while beating them on price by 50 percent or more; competitive advantage Multichannel distribution model (indirect wholesales to third-party retailors vs. direct-to-consumer sales. Priorities increase global distribution and improve same-store sales productivity Build market share in NA‚ Japan Raise brand awareness and build share in underpenetrated markets Increase
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Issues and Discussion Questions 1.What kinds of products and technologies does Benson Metals use? How have these been changing recently? Benson Metals‚ a medium-sized maker of specialty steel products‚ has traditionally used a craftsliketechnology to produce a variety of metals. In terms of Perrow’s model of technology‚ task variety andtask analyzability are low‚ as there is still guesswork‚ skill‚ and even some “black magic” inmanufacturing products. Benson also produces metals in very small quantities—pounds
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