Woodmare Case Study Answer
1.- WHAT ARE DE MAJOR BUSINESS PROPOSITION FOR WOODMERE AND HOMEHELP TO CONSIDER IN EVALUATING THIS PROPOSAL?
The major business proposition for Woodmere and Homehelp to consider within the proposal is the advancement of their company through an advanced and smarter form of managing supplies and customers’ needs. With Homehelp as a major home decorating retailer that’s looking for new ways to improve and Woodmere has the reputation a cliental already in place and are looking to further advance the logistical time based capability. Homehelp major focus has been to deal only with manufacturers and keep cost low and service high. Homehelp also looks to keep a lock on everyday low price and having premium service for the customers. Woodmere has been moving towards looking to invest in information technology to further push their business to a wider audience and even more timely deliveries
The case revolves around a sales representative for a top furniture manufacturer, named John Smith. John has had a chance to interact with Nan Peterson, the leader of a product team at a furniture decorating company called Home Help. Home help is concerned by the fact that furniture industry as a whole seems to be lagging behind in terms of logistics operations. Nan believes that John’s company, Woodmere, could collaborate with Home Help to create a logistical capability that is time-based. The collaboration would also result to adoption of a customized delivery system. To make the plan effective, John was to given a three week period to come up with a tentative proposal.
2.- IS TIME BASED LOGISTICS THE RIGHT STRATEGY FOR EACH COMPANY? The time-based logistics will be the right strategy for each company. The first reason is the sales information transmission which POS data clearly indicates the product’s demand from the customer to the manufacturer. It’s more accurate that a forecast. The second point is to reduce the order cycle time. The actual sales and consumers trends will
The major business proposition for Woodmere and Homehelp to consider within the proposal is the advancement of their company through an advanced and smarter form of managing supplies and customers’ needs. With Homehelp as a major home decorating retailer that’s looking for new ways to improve and Woodmere has the reputation a cliental already in place and are looking to further advance the logistical time based capability. Homehelp major focus has been to deal only with manufacturers and keep cost low and service high. Homehelp also looks to keep a lock on everyday low price and having premium service for the customers. Woodmere has been moving towards looking to invest in information technology to further push their business to a wider audience and even more timely deliveries
The case revolves around a sales representative for a top furniture manufacturer, named John Smith. John has had a chance to interact with Nan Peterson, the leader of a product team at a furniture decorating company called Home Help. Home help is concerned by the fact that furniture industry as a whole seems to be lagging behind in terms of logistics operations. Nan believes that John’s company, Woodmere, could collaborate with Home Help to create a logistical capability that is time-based. The collaboration would also result to adoption of a customized delivery system. To make the plan effective, John was to given a three week period to come up with a tentative proposal.
2.- IS TIME BASED LOGISTICS THE RIGHT STRATEGY FOR EACH COMPANY? The time-based logistics will be the right strategy for each company. The first reason is the sales information transmission which POS data clearly indicates the product’s demand from the customer to the manufacturer. It’s more accurate that a forecast. The second point is to reduce the order cycle time. The actual sales and consumers trends will